Date-wise News
Week in Review: Bidding adieu to a tech visionary…?blur=25

Looking back, this week saw the world stunned by the news of the passing away of Steve Jobs. Meanwhile, on the IRS from, e4m and Lintas Media Group are jointly bringing detailed analyses of readership trends in the country. Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific, talks about the agency’s growth focus areas in India…

exchange4media Staff Oct 8, 2011 8:35 AM

Space Matrix appoints Andrey Purushottam as MD, India?blur=25

Space Matrix, one of Asia’s largest multi-disciplinary design firms providing design and design/ build services in the architecture, infrastructure and workplace sectors, has appointed Andrey Purushottam as Managing Director for its India operations. Purushottam will hold the position of Chief Marketing Officer for Space Matrix as well.

exchange4media Staff Oct 8, 2011 8:34 AM

Reporter's Diary: That one phone call which can make or 'break'?blur=25

As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out time to pay tribute to Steve Jobs in her own special way…

Sai Prasanna Oct 8, 2011 8:32 AM

Synopsis of print advtg during Oct-Dec ’10 – Part 2: AdEx Analysis?blur=25

In the festive season of 2010, the month of October saw maximum print advertising. After that, print advertising dropped by 27 per cent in November. The decline continued in December, when the print communication again fell by 4 per cent as compared to that in November ’10.

exchange4media Staff Oct 8, 2011 8:32 AM

Digital & shopper marketing are 2 pillars of growth: Jarek Ziebinski, Leo Burnett?blur=25

“Digital and shopper marketing are the two pillars of growth. While advertising spends are growing 4-5 per cent, the growth in these areas is 25-30 per cent. Clients want it, marketers need solutions for it and thus we have to be experts in it. Half of Leo Burnett’s revenues are expected to come from these areas in the next 2-3 years,” says Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific.

exchange4media Staff Oct 8, 2011 8:31 AM

AIBA World Boxing Championship 2011 to air exclusively on Neo Sports?blur=25

Neo Sports, the all sports channel from the bouquet of Neo Sports Broadcast Pvt Ltd, has acquired the exclusive broadcast rights of the ongoing AIBA World Boxing Championship 2011 in Baku, Azerbaijan.

exchange4media Staff Oct 8, 2011 8:29 AM

There shouldn’t be knee-jerk reaction to negative comments: Jaideep Shergill, Hanmer MSL?blur=25

“With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein,” advises Jaideep Shergill, CEO, Hanmer MSL.

exchange4media Staff Oct 8, 2011 8:27 AM