Date-wise News
‘We’ll see more Digital coming up at centre of conversations’

“If I look at how we are perceived by clients, we are definitely more competitive than we were five years ago in terms of creative reputation,” says Bob Jeffrey, JWT Worldwide.

exchange4media Staff Jan 7, 2012 8:29 AM

Week in Review: 2012 starts with a bang

Looking back, Network18 & TV18 acquiring ETV Group channels, top level hires at Mudra Max, LMG creating Lintas Initiative Media hogged the news space this week

exchange4media Staff Jan 7, 2012 8:02 AM

Reporter’s Diary: Going out in style

Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not

Sai Prasanna Jan 7, 2012 7:56 AM

‘Find relevance for your company in the media market place’

“Today, it is very difficult to build PR based on personal relationships. You have to find relevance for your company,” says Johan Björkstén, Eastwei MSL.

exchange4media Staff Jan 7, 2012 7:46 AM

‘When it comes to mobile, the rights are a little strange’

“When it comes to mobile, the rights are a little strange. Neo may go on mobile, but it may vary from event to event,” says Mautik Tolia, Neo Sports Broadcast.

exchange4media Staff Jan 7, 2012 7:39 AM

Suresh Balakrishnan heads back to Lintas Media Group

Suresh Balakrishnan will report to LMG’s Chairman & CEO Lynn de Souza, and would be working with her on the development of a new agency brand

Noor Fathima Warsia Jan 7, 2012 7:33 AM

Auto sector print ads jump 36 pc: AdEx Analysis

Tata Motors Ltd was the top advertiser, grabbing one-fourth of the print advertising pie for auto sector. Tata Nano was the leading brand in auto sector

exchange4media Staff Jan 7, 2012 7:19 AM