Disruption of Blackberry services for almost 72 hours brought RIM under criticism. exchange4media explores the impact it may have on the brand value.

Deepika Bhardwaj Oct 27, 2011 9:45 AM

The new time-band is dedicated to the romantic genre. Big FM will soon roll out an extensive marketing campaign for the same.

Priyanka Nair Oct 27, 2011 8:59 AM

The listeners were given a chance to put forward their demand on air and Radio City made sure it was fulfilled.

Priyanka Nair Oct 27, 2011 8:57 AM

This transaction will marry Mattel’s global marketing capabilities with HIT Entertainment’s global programming and licensing expertise.

exchange4media Staff Oct 27, 2011 8:56 AM

Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh).

Sai Prasanna Oct 27, 2011 8:55 AM

There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR).

Sai Prasanna Oct 27, 2011 8:54 AM

The agency has seen a 30-35 per cent increase in ad volumes this festive season and has seen a consistent growth rate of 50 per cent over the last five years.

Sai Prasanna Oct 27, 2011 8:53 AM