Date-wise News
Blackberry – after the blackout

Disruption of Blackberry services for almost 72 hours brought RIM under criticism. exchange4media explores the impact it may have on the brand value.

Deepika Bhardwaj Oct 27, 2011 9:45 AM

Big FM Delhi unveils new time band ‘Mohabattein’

The new time-band is dedicated to the romantic genre. Big FM will soon roll out an extensive marketing campaign for the same.

Priyanka Nair Oct 27, 2011 8:59 AM

Radio City says ‘Thank You’ to its listeners

The listeners were given a chance to put forward their demand on air and Radio City made sure it was fulfilled.

Priyanka Nair Oct 27, 2011 8:57 AM

Mattel acquires HIT Entertainment for $680 mn

This transaction will marry Mattel’s global marketing capabilities with HIT Entertainment’s global programming and licensing expertise.

exchange4media Staff Oct 27, 2011 8:56 AM

 IRS 2011 Q2: Religious mags lose 32 pc readers over 2 yrs

Religious TV channels hit readership of religious magazines. Year-on-year decline in readership stands at 14 per cent (-1.21 lakh).

Sai Prasanna Oct 27, 2011 8:55 AM

 IRS 2011 Q2: Health magazines register decline in readership

There has been a 12 per cent fall from 2009 R1 for health publications, a loss of 3.96 lakh in average issue readership (AIR).

Sai Prasanna Oct 27, 2011 8:54 AM

Chennai agency Challenge eyes Rs 100 cr turnover by 2014

The agency has seen a 30-35 per cent increase in ad volumes this festive season and has seen a consistent growth rate of 50 per cent over the last five years.

Sai Prasanna Oct 27, 2011 8:53 AM