IRS 2011 Q2: Tech magazine readership up 22 pc from 2009 R1
While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent.
The IRS 2011 Q2 results show that the ‘Technology’ genre under the ‘Special Interest’ magazines category has seen an overall uptrend of 22 per cent in readership over that of 2009 R1 (55,000). However, when compared to the same period last year, there has been a decline of 13 per cent (-45,000).
Digit, the monthly magazine from 9.9 Media, has seen robust growth over the last two years. From an average issue readership (AIR) of 1.45 lakh in 2009 R1, the magazine currently boasts a readership base of 2.27 lakh, a jump of 57 per cent. The figures have again seen an upward spike of 14 per cent over 2020 Q2, an addition of 28,000 readers.
Meanwhile, PCQuest, published by Cyber Media, is witnessing a decline in readership from 2010 Q2 and over the last two years. The drop in readership from last year is around 50 per cent, losing nearly 73,000 readers as compared to a two-year drop of 27,000 (27 per cent decline).
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