The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.

Sai Prasanna Jan 3, 2012 12:59 PM

Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.

Harish Bijoor Jan 3, 2012 9:59 AM

inext’s  website goes officially live from today. Mudra Max is handling the digital campaign for inextlive.com’s launch.

Shanta Saikia Jan 3, 2012 8:42 AM

As Network18 is expected to make a major announcement on purchasing Eenadu Groups’ assets, the buzz on Mukesh Ambani’s investment in the deal has grown stronger

exchange4media Staff Jan 3, 2012 8:23 AM

Chief Mogul Avijit Arya talks about the power and influence social media wields and blazes a trail for advertisers to leverage from this new media.

Avijit Arya Jan 3, 2012 8:19 AM

The award winning Volvo S60 makes its debut as the official car at the Aircel Chennai Open 2012.

exchange4media Staff Jan 3, 2012 8:10 AM

GM India registers 7 per cent increase in sales in December 2011 compared to the same period last year.

exchange4media Staff Jan 3, 2012 8:07 AM

Google India captured the top 10 most-watched YouTube videos in India of 2011 and the ‘Silent National Anthem’ ranked first among them.

exchange4media Staff Jan 3, 2012 8:04 AM

With 25% revenue growth & 18 new wins, 2011 marks Starcom MediaVest Group’s best performance in three years. The agency chalks out its 2012 agenda

Noor Fathima Warsia Jan 3, 2012 7:52 AM

“Radio rips masks. Disguises crumble on radio. Radio bares all bluffs. Only honest advertising pays,” cautions Rajeev Nambiar, CEO, Hello FM 106.4.

Rajeev Nambiar Jan 3, 2012 7:46 AM

Testing new formats like reality shows, niche music genres, talk shows, are important to enhance growth of radio, stresses Harrish M Bhatia, 94.3 MY FM.

Harrish M Bhatia Jan 3, 2012 7:43 AM

G Krishnan, Executive Director & Chief Executive Officer, TV Today Network Ltd, on seven things advertisers can expect from FM Phase III expansion.

G Krishnan Jan 3, 2012 7:41 AM

Topps India Sports & Ent, a creator & marketer of sports merchandise like Cricketattack cards, has appointed Vizeum as part of its growth strategy.

exchange4media Staff Jan 3, 2012 7:39 AM

Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.

Sai Prasanna Jan 3, 2012 7:33 AM