Date-wise News
Himalaya Herbals page on Facebook goes viral

The company saw a spike in the number of fans on their Facebook page, after installing a simple app for the Lip Butter contest held mid-December.

Sai Prasanna Jan 3, 2012 12:59 PM

Guest article: Slow Down India

Harish Bijoor comments on highlights in the marketing world in 2011 and bets on a ‘Slow down India’ trend, that he would like to see emerge in 2012.

Harish Bijoor Jan 3, 2012 9:59 AM

inext goes digital to build greater youth connect

inext’s  website goes officially live from today. Mudra Max is handling the digital campaign for’s launch.

Shanta Saikia Jan 3, 2012 8:42 AM

Market buzz on Mukesh Ambani-Network18 deal intensifies

As Network18 is expected to make a major announcement on purchasing Eenadu Groups’ assets, the buzz on Mukesh Ambani’s investment in the deal has grown stronger

exchange4media Staff Jan 3, 2012 8:23 AM

Guest Article:  ‘Like’d my page? ‘Follow’ me…

Chief Mogul Avijit Arya talks about the power and influence social media wields and blazes a trail for advertisers to leverage from this new media.

Avijit Arya Jan 3, 2012 8:19 AM

Volvo S60 debuts as official car at the Aircel Chennai Open 2012

The award winning Volvo S60 makes its debut as the official car at the Aircel Chennai Open 2012.

exchange4media Staff Jan 3, 2012 8:10 AM

GM India registers an increase in sales in December 2011.

GM India registers 7 per cent increase in sales in December 2011 compared to the same period last year.

exchange4media Staff Jan 3, 2012 8:07 AM

'Silent National Anthem' ranked as the most-watched YouTube video.

Google India captured the top 10 most-watched YouTube videos in India of 2011 and the ‘Silent National Anthem’ ranked first among them.

exchange4media Staff Jan 3, 2012 8:04 AM

SMG augments 3-pillared strategy to gear up for 2012

With 25% revenue growth & 18 new wins, 2011 marks Starcom MediaVest Group’s best performance in three years. The agency chalks out its 2012 agenda

Noor Fathima Warsia Jan 3, 2012 7:52 AM

IMPACT Annv Spl: 7 ways to improve advtg on radio

“Radio rips masks. Disguises crumble on radio. Radio bares all bluffs. Only honest advertising pays,” cautions Rajeev Nambiar, CEO, Hello FM 106.4.

Rajeev Nambiar Jan 3, 2012 7:46 AM

IMPACT Annv Spl: Changes in radio programming

Testing new formats like reality shows, niche music genres, talk shows, are important to enhance growth of radio, stresses Harrish M Bhatia, 94.3 MY FM.

Harrish M Bhatia Jan 3, 2012 7:43 AM

IMPACT Annv Spl: How FM Phase III will impact advertisers

G Krishnan, Executive Director & Chief Executive Officer, TV Today Network Ltd, on seven things advertisers can expect from FM Phase III expansion.

G Krishnan Jan 3, 2012 7:41 AM

Topps India appoints Vizeum as media AoR

Topps India Sports & Ent, a creator & marketer of sports merchandise like Cricketattack cards, has appointed Vizeum as part of its growth strategy.

exchange4media Staff Jan 3, 2012 7:39 AM

B A Prabhakar takes charge as CMD, Andhra Bank

Prabhakar succeeds R Ramachandran, who resigned from the post on superannuation on December 31, 2011. He assumed charge as CMD on December 02, 2012.

Sai Prasanna Jan 3, 2012 7:33 AM