Date-wise News
Sunny Side Up bags creative mandate for Qyuki?blur=25

The agency will support the social media creative platform, founded by Shekhar Kapur & AR Rahman, with its online campaigns

exchange4media Staff Jan 17, 2013 10:16 PM

“Analytics should disrupt business”?blur=25

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna Jan 17, 2013 9:41 PM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Alfresco appoints Doug Dennerline as new CEO?blur=25

The seasoned enterprise cloud veteran will lead Alfresco’s next stage of growth. He moves from SuccessFactors, where he was President

exchange4media Staff Jan 17, 2013 7:56 PM

Big CBS Love launches ‘American Idol Season 12’ in India?blur=25

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM

Rajasthan Royals teams up with Jaipur Lit Festival?blur=25

As part of the association, on the eve of the festival, a friendly cricket match will be played between Authors XI and Royals Management XI

exchange4media Staff Jan 17, 2013 7:41 PM

Manage data, don’t let it kill you: Carlo Donati?blur=25

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

Sai Prasanna Jan 17, 2013 7:36 PM

Billboard of the week: Omkar Realtors?blur=25

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM

More reasons to win at Cannes Lions 2013?blur=25

The global awards platform has launched Innovation Lions this year

exchange4media Staff Jan 17, 2013 7:06 PM

D&AD creates new campaign to promote its awards?blur=25

Titled ‘Win One, Die Happy’, the spot is an irreverent poke at the creative industry’s love of the Pencil

exchange4media Staff Jan 17, 2013 7:03 PM

Indian PR industry to grow over 20 pc in 2013?blur=25

Globally, the growth has been flat at 2%-3%. Digital media is emerging as the hottest vertical for 2013, says MSLGroup

exchange4media Staff Jan 17, 2013 6:54 PM

Amit Adarkar joins Ipsos InnoQuest India as MD?blur=25

Adarkar has been in the research industry for over 20 years, and has worked for organisations such as IMRB, Synovate, and Org-Marg

exchange4media Staff Jan 17, 2013 6:52 PM

FB banks on networking, launches Graph Search?blur=25

Graph Search will enable users to type specific phrases & search them; Facebook will provide results based on activity around the phrase

Saloni Surti Jan 17, 2013 6:50 PM

CA Media continues India push; invests in Graphic India?blur=25

Launched last year by entrepreneurs Sharad Devarajan, Gotham Chopra & Suresh Seetharaman as a subsidiary of US comic book company Liquid Comics, Graphic India will now be jointly owned by Liquid Comics & CA Media

exchange4media Staff Jan 17, 2013 6:12 PM

BARC issues global Request for Information for television audience measurement?blur=25

Arguably this is Broadcast Audience Research Council India’s first big step ever since the conversations around the formation of the body has begun

exchange4media Staff Jan 17, 2013 6:11 PM

FPJ, Outlook in content sharing pact?blur=25

As part of the deal, Free Press Journal will carry select stories from Outlook Business & Outlook Money on the business pages of the newspaper

exchange4media Staff Jan 17, 2013 2:56 AM

“Embedding analytics in business is imperative”?blur=25

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM