Date-wise News
Sunny Side Up bags creative mandate for Qyuki

The agency will support the social media creative platform, founded by Shekhar Kapur & AR Rahman, with its online campaigns

exchange4media Staff Jan 17, 2013 10:16 PM

“Analytics should disrupt business”

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna Jan 17, 2013 9:41 PM

Guest Column: When digital goes on-ground

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Guest Column: When digital goes on-ground

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Alfresco appoints Doug Dennerline as new CEO

The seasoned enterprise cloud veteran will lead Alfresco’s next stage of growth. He moves from SuccessFactors, where he was President

exchange4media Staff Jan 17, 2013 7:56 PM

Big CBS Love launches ‘American Idol Season 12’ in India

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM

Rajasthan Royals teams up with Jaipur Lit Festival

As part of the association, on the eve of the festival, a friendly cricket match will be played between Authors XI and Royals Management XI

exchange4media Staff Jan 17, 2013 7:41 PM

Manage data, don’t let it kill you: Carlo Donati

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

Sai Prasanna Jan 17, 2013 7:36 PM

Billboard of the week: Omkar Realtors

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM

More reasons to win at Cannes Lions 2013

The global awards platform has launched Innovation Lions this year

exchange4media Staff Jan 17, 2013 7:06 PM

D&AD creates new campaign to promote its awards

Titled ‘Win One, Die Happy’, the spot is an irreverent poke at the creative industry’s love of the Pencil

exchange4media Staff Jan 17, 2013 7:03 PM

Indian PR industry to grow over 20 pc in 2013

Globally, the growth has been flat at 2%-3%. Digital media is emerging as the hottest vertical for 2013, says MSLGroup

exchange4media Staff Jan 17, 2013 6:54 PM

Amit Adarkar joins Ipsos InnoQuest India as MD

Adarkar has been in the research industry for over 20 years, and has worked for organisations such as IMRB, Synovate, and Org-Marg

exchange4media Staff Jan 17, 2013 6:52 PM

FB banks on networking, launches Graph Search

Graph Search will enable users to type specific phrases & search them; Facebook will provide results based on activity around the phrase

Saloni Surti Jan 17, 2013 6:50 PM

CA Media continues India push; invests in Graphic India

Launched last year by entrepreneurs Sharad Devarajan, Gotham Chopra & Suresh Seetharaman as a subsidiary of US comic book company Liquid Comics, Graphic India will now be jointly owned by Liquid Comics & CA Media

exchange4media Staff Jan 17, 2013 6:12 PM

BARC issues global Request for Information for television audience measurement

Arguably this is Broadcast Audience Research Council India’s first big step ever since the conversations around the formation of the body has begun

exchange4media Staff Jan 17, 2013 6:11 PM

FPJ, Outlook in content sharing pact

As part of the deal, Free Press Journal will carry select stories from Outlook Business & Outlook Money on the business pages of the newspaper

exchange4media Staff Jan 17, 2013 2:56 AM

“Embedding analytics in business is imperative”

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM