Big CBS Love launches ‘American Idol Season 12’ in India
Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums
After the successful run of ‘The X Factor USA’, while cashing in on the post-digitisation opportunities among English GECs, Big CBS Love is all set to air the 12th season of ‘American Idol’, concurrent with the US. ‘American Idol Season 12’ will premiere on Big CBS Love on January 18, 2013 and will air every Friday and Saturday at 9PM.
The latest season will not only see Ryan Seacrest return as host on the show, but also a starry lineup of judges, including Mariah Carey, Nicki Minaj, Keith Urban and the original judge of ‘American Idol’, Randy Jackson.
Speaking about on the launch of ‘American Idol Season 12’, Anand Chakravarthy, Business Head, Big CBS said, “Staying true to our promise of providing the latest and hottest content to our viewers, we are really excited to present viewers with the unique opportunity to watch ‘American Idol Season 12’ concurrent with the US. Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.”
Big CBS Love is promoting ‘American Idol Season 12’ heavily through a 360-degree holistic marketing campaign, which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums. The channel will also host an online talent hunt for aspiring singers, called ‘Love To Sing’, with Talenthouse, which will allow fans from across the country to be a part of the American Idol experience. The winner of the ‘Love to Sing’ contest will get the opportunity to witness ‘American Idol’ live in Los Angeles.For more updates, be socially connected with us on
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