The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff 29-April-2019

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff 03-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza 29-March-2019

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee 26-March-2019

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff 26-February-2019

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin 17-May-2018

Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety

Ruhail Amin 23-April-2018

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman 13-December-2017

Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the advertisements

exchange4media Staff 01-November-2017

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

exchange4media Staff 28-August-2017

Unny Radhakrishnan has been promoted as Chief Digital Officer, Vishal Jacob has been appointed National Director – Digital, and Sairam Ranganathan and Mimi Deb have been elevated to General Manager

exchange4media Staff 04-July-2015

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus

Anand Chakravarthy 05-March-2015

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado 17-July-2014

Maxus India retained the title of the 'Most Dominant Agency' for fourth year in a row as per the RECMA report, a qualitative assessment for all leading media agencies in India, based on the parameters of Vitality & Structure

exchange4media Staff 03-March-2014

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff 21-February-2014

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff 20-February-2014

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff 24-June-2013

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff 17-January-2013

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi 04-January-2013