anand-chakravarthy
essence?blur=25

The agency will handle the jewellery brand’s media planning, media activation and content innovation in India

exchange4media Staff Oct 12, 2020 10:30 AM

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As part of the mandate, the agency will be involved in media planning, media activation & content innovation for all of Games24X7's gaming platforms.

exchange4media Staff May 28, 2020 8:16 AM

Anand Chakravarthy?blur=25

Guest Column: COVID-19 has taught us to think more expansively and imaginatively about the future, writes Anand Chakravarthy, Managing Director, India at Essence

Anand Chakravarthy May 21, 2020 8:34 AM

Beating All Odds?blur=25

In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 4, 2020 9:10 AM

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According to experts, marketers can still target their audience but with the right tools; customers to get the power of opting for ads relevant to them   

exchange4media Staff Dec 12, 2019 8:56 AM

essence?blur=25

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

essence?blur=25

Mandate includes the SVOD business, as well as offline media and SEO duties

exchange4media Staff Jul 24, 2019 8:22 AM

Zee5?blur=25

The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff Apr 29, 2019 6:27 PM

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With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff Apr 3, 2019 11:17 AM

OTT Premium Service?blur=25

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Hotstar VIP?blur=25

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

Essence?blur=25

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff Feb 26, 2019 12:18 PM

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The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM

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Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety

Ruhail Amin Apr 23, 2018 8:58 AM

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GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman Dec 13, 2017 8:51 AM

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Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the advertisements

exchange4media Staff Nov 1, 2017 8:42 AM

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Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

exchange4media Staff Aug 28, 2017 9:55 AM

Maxus elevates Anand Chakravarthy as Managing Partner, makes 4 key appointments?blur=25

Unny Radhakrishnan has been promoted as Chief Digital Officer, Vishal Jacob has been appointed National Director – Digital, and Sairam Ranganathan and Mimi Deb have been elevated to General Manager

exchange4media Staff Jul 4, 2015 11:57 AM