anand-chakravarthy
essence

Mandate includes the SVOD business, as well as offline media and SEO duties

exchange4media Staff Jul 24, 2019 8:22 AM

Zee5

The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff Apr 29, 2019 6:27 PM

Atrayee

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff Apr 3, 2019 11:17 AM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Generation Z

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Hotstar VIP

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

Essence

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff Feb 26, 2019 12:18 PM

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM

Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety

Ruhail Amin Apr 23, 2018 8:58 AM

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman Dec 13, 2017 8:51 AM

Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the advertisements

exchange4media Staff Nov 1, 2017 8:42 AM

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

exchange4media Staff Aug 28, 2017 9:55 AM

Maxus elevates Anand Chakravarthy as Managing Partner, makes 4 key appointments

Unny Radhakrishnan has been promoted as Chief Digital Officer, Vishal Jacob has been appointed National Director – Digital, and Sairam Ranganathan and Mimi Deb have been elevated to General Manager

exchange4media Staff Jul 4, 2015 11:57 AM

Guest Column: From media outputs to business outcomes

We could spend an inordinate amount of time in making sense of TV GRPs vs online video impressions, print performance vs banner impression, or we can shift energies from these media outputs to their provable contributions to business outcomes, says Anand Chakravarthy, Head-West at Maxus

Anand Chakravarthy Mar 5, 2015 8:58 AM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up?

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

Maxus retains title of 'Most Dominant Agency' fourth year in a row: RECMA 2013 ratings

Maxus India retained the title of the 'Most Dominant Agency' for fourth year in a row as per the RECMA report, a qualitative assessment for all leading media agencies in India, based on the parameters of Vitality & Structure

exchange4media Staff Mar 3, 2014 10:30 AM

Maxus India brings on board Anand Chakravarthy as West Head

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 21, 2014 7:58 AM

Maxus India brings on board Anand Chakravarthy as West Head

Chakravarthy will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L'Oreal, Tata Sky, Colors and Fiat Motors

exchange4media Staff Feb 20, 2014 6:37 PM

Big CBS Prime beefs up 10 PM time slot with 'Survivor: Philippines'

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff Jun 24, 2013 12:58 PM

Big CBS Love launches ‘American Idol Season 12’ in India

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM