Essence wins integrated media duties for cosmetic brand Faces Canada in India

The business will be handled out of Essence’s Delhi office

e4m by exchange4media Staff
Updated: Feb 28, 2020 10:34 AM
Faces Essence

Essence has been awarded integrated media duties for cosmetic brand Faces Canada in India.

Led out of Essence’s Delhi office, the Faces Canada business will be supported by the agency’s teams including media planning, media investment, media activation, content and e-commerce.

“Consumers are moving increasingly towards digital for both discovery and decision-making. By partnering with Essence, we look forward to aggressively strengthening our presence and portfolio online, and accelerating our growth,” said Alpesh Ashar, Chief Operating Officer, Faces Canada.

“Faces Canada has a reputation for on-trend, premium beauty products, and continuously innovates to offer high performance and world-class cosmetics. At Essence, we share a similar commitment to constantly improve our delivery to our clients, with our pioneering use of data, analytics and technology, as well as culture of experimentation. We are excited to partner with Faces Canada to help build the brand and drive growth with our integrated, full-service media offering,” said Anand Chakravarthy, Managing Director, India, Essence.

Faces Canada will be the latest addition to Essence’s diverse portfolio of clients in India, which include Airtel, Britannia, Flipkart, Google, Honda motorcycles and scooters, Livspace, Vedantu, Wakefit and Zee5.

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