Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020

Sonali Malaviya Dec 17, 2019 8:44 AM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

Williams shares insights on the double digit growth the India operations have seen for brands, the growth trajectory that he says is here to stay, and much more

Tasmayee Laha Roy Nov 21, 2019 9:29 AM

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai

exchange4media Staff Oct 11, 2019 11:48 AM

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Matsushita takes the place of Christian Juhl who was recently named the Global CEO at GroupM

exchange4media Staff Aug 9, 2019 8:54 AM

Guha has been with Essence since 2014 and was most recently serving as Senior Vice President, Managing Director, Central Asia

exchange4media Staff Aug 6, 2019 12:13 PM

Mandate includes the SVOD business, as well as offline media and SEO duties

exchange4media Staff Jul 24, 2019 8:22 AM

Prior to this, Shaikh was Client Director - Indonesia/ South East Asia at Essence

exchange4media Staff Jul 15, 2019 3:26 PM

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

James Smyllie named Vice President, Media Planning, APAC, and Lee Walsh to be Vice President, Media Activation, APAC

exchange4media Staff May 17, 2019 9:34 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

In her new role, Matsushita will handle the digital agency’s global client services practice

exchange4media Staff May 7, 2019 11:43 AM

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff Apr 3, 2019 11:17 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM