Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation

exchange4media Staff 1 week ago

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved

Dolly Mahayan 12-January-2019

Airtel's media mandate is currently managed by Team Airtel, a bespoke client solution created by GroupM. Team Airtel will now join Essence

exchange4media Staff 19-December-2018

Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

exchange4media Staff 19-November-2018

Oscar Garza, Global Head of Media Activation, Essence, says one of the key misconceptions people have about programmatic is that it makes things simpler

Ruhail Amin 29-October-2018

SVP, Global Ad Operations, Essence spoke on how Essence ensures brand safety in an era where online fraud has become more common than ever

Ruhail Amin 22-October-2018

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin 09-October-2018

Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India

Ruhail Amin 02-July-2018

The Vice President, Learning & Culture (APAC) at Essence, talks about the importance of having a motivated workforce in an organization

Ruhail Amin 27-June-2018

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff 24-May-2018

Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety

Ruhail Amin 23-April-2018

Kingshuk Mitra joins as COO, APAC, a newly created role, while Monica Bhatia is appointed VP, Client Partner

exchange4media Staff 28-March-2018

Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM

Neeta Nair 08-March-2018

She will be reporting into Anand Chakravarthy, MD, Essence India and will lead the Google relationship, based in the Gurgaon office

exchange4media Staff 23-January-2018

One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years

Ruhail Amin 09-January-2018

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman 13-December-2017

Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network

exchange4media Staff 02-June-2017

Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

exchange4media Staff 12-April-2017

It is to be noted that GroupM acquired Essence, in November 2015. Maxus will support Essence in its APAC Expansion

Priyanka Mehra 25-August-2016