Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza 23-May-2019

James Smyllie named Vice President, Media Planning, APAC, and Lee Walsh to be Vice President, Media Activation, APAC

exchange4media Staff 17-May-2019

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza 13-May-2019

In her new role, Matsushita will handle the digital agency’s global client services practice

exchange4media Staff 07-May-2019

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff 03-May-2019

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff 03-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee 26-March-2019

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff 26-February-2019

Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation

exchange4media Staff 13-February-2019

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved

Dolly Mahayan 12-January-2019

Airtel's media mandate is currently managed by Team Airtel, a bespoke client solution created by GroupM. Team Airtel will now join Essence

exchange4media Staff 19-December-2018

Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

exchange4media Staff 19-November-2018

Oscar Garza, Global Head of Media Activation, Essence, says one of the key misconceptions people have about programmatic is that it makes things simpler

Ruhail Amin 29-October-2018

SVP, Global Ad Operations, Essence spoke on how Essence ensures brand safety in an era where online fraud has become more common than ever

Ruhail Amin 22-October-2018

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin 09-October-2018

Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India

Ruhail Amin 02-July-2018

The Vice President, Learning & Culture (APAC) at Essence, talks about the importance of having a motivated workforce in an organization

Ruhail Amin 27-June-2018

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff 24-May-2018