Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai

exchange4media Staff Oct 11, 2019 11:48 AM

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Matsushita takes the place of Christian Juhl who was recently named the Global CEO at GroupM

exchange4media Staff Aug 9, 2019 8:54 AM

Guha has been with Essence since 2014 and was most recently serving as Senior Vice President, Managing Director, Central Asia

exchange4media Staff Aug 6, 2019 12:13 PM

Mandate includes the SVOD business, as well as offline media and SEO duties

exchange4media Staff Jul 24, 2019 8:22 AM

Prior to this, Shaikh was Client Director - Indonesia/ South East Asia at Essence

exchange4media Staff Jul 15, 2019 3:26 PM

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

James Smyllie named Vice President, Media Planning, APAC, and Lee Walsh to be Vice President, Media Activation, APAC

exchange4media Staff May 17, 2019 9:34 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

In her new role, Matsushita will handle the digital agency’s global client services practice

exchange4media Staff May 7, 2019 11:43 AM

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications

exchange4media Staff Apr 3, 2019 11:17 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India

exchange4media Staff Feb 26, 2019 12:18 PM

Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation

exchange4media Staff Feb 13, 2019 11:26 AM

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman Feb 1, 2019 4:15 PM