essence
With two decades of experience, Chakraborty was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications
exchange4media Staff 03-April-2019
Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not
The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts
Moumita Bhattacharjee 26-March-2019
Rahul Marwaha appointed as VP, Digital Media Activation. Roy and Marwaha will work closely with Anand Chakravarthy, Managing Director - India
exchange4media Staff 26-February-2019
Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation
exchange4media Staff 13-February-2019
GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media
Naziya Alvi Rahman 01-February-2019
ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved
Airtel's media mandate is currently managed by Team Airtel, a bespoke client solution created by GroupM. Team Airtel will now join Essence
exchange4media Staff 19-December-2018
Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media
exchange4media Staff 19-November-2018
Oscar Garza, Global Head of Media Activation, Essence, says one of the key misconceptions people have about programmatic is that it makes things simpler
SVP, Global Ad Operations, Essence spoke on how Essence ensures brand safety in an era where online fraud has become more common than ever
Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts
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Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India
The Vice President, Learning & Culture (APAC) at Essence, talks about the importance of having a motivated workforce in an organization
Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.
exchange4media Staff 24-May-2018
Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety
Kingshuk Mitra joins as COO, APAC, a newly created role, while Monica Bhatia is appointed VP, Client Partner
exchange4media Staff 28-March-2018
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Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM
She will be reporting into Anand Chakravarthy, MD, Essence India and will lead the Google relationship, based in the Gurgaon office
exchange4media Staff 23-January-2018
One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years
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