Billboard of the week: Omkar Realtors

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

e4m by Priyanka Nair
Published: Jan 17, 2013 7:35 PM  | 1 min read
Billboard of the week: Omkar Realtors

The real estate sector is one sector that is largely unorganised. This has been the primary reason why real estate ads fail to create impressive innovations and attractiveness. Over the last one year it can be observed that local brands from this category have come ahead and experimented with advertising display on outdoor landscape.

This week Beenna Makheja, Manager – Finance Operations, Zenith World has picked Omkar Realtors’ campaign that is active in Mumbai as the billboard of the week. Here are the reasons why Makheja found the campaign interesting...

The billboard that caught my attention this week is...
Omkar Realtors’ vivacious campaign

I spotted it...
On the Western Express Highway. Various large format billboards were used.

It stayed with me because...
The tagline, ‘Why can’t I run with clouds?’ instantly registered in my mind. The colours used in the background and the imagery were impressive. It made me curious to know more about the brand. It was interesting to see a local real estate brand creating thoughtful outdoor effects.

According to me, key elements of a good outdoor campaign are...
Spot-on location, right media format and crisp copy.

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