Radio remains optimistic in face of tough economic scenario?blur=25

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti Aug 29, 2013 8:04 AM

"Real estate is a local play & radio is the best media for it"?blur=25

For retail brands, radio is an important low-cost medium as they get tailored catchment areas & focussed targetting, says Bharat Dhuppar, CMO, Omkar Realtors

exchange4media Staff Jul 4, 2013 7:51 AM

Tailored catchment & low cost makes radio apt for local retailers?blur=25

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti Mar 14, 2013 6:59 PM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Billboard of the week: Omkar Realtors?blur=25

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM