Video: Next ground for experiential is rural: Pradeep Kashyap
Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...
Published - Aug 2, 2012 7:50 PM Updated: Aug 2, 2012 7:50 PM
exchange4media spoke to Pradeep Kashyap, CEO, MART, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.
Watch what he had to say on why event and activation agencies should consider rural markets, how these markets can be tapped in a cost effective way, what EEMA can do to expand the overall pie for event and activations and factors agencies have to keep in mind while going rural.
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