mart
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Brij Pahwa May 19, 2026 5:08 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Brij Pahwa May 11, 2026 7:11 PM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
As part of the renewed mandate, Art-E Mediatech will drive the full social media strategy and content planning initiatives for IndiaMART
e4m Staff May 4, 2026 12:43 PM
Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart
e4m Staff Apr 29, 2026 2:52 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, says HMD is rolling out a 360-degree marketing approach that combines digital marketing with traditional media and on-ground activations
Sunidhi Vijay Apr 17, 2026 8:53 AM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
As AI flattens the marketing tech stack, brands are shifting focus from tools to the quality of signals that power decisions, exposing a widening gap between data-rich and data-poor players
Anuja Jain Apr 10, 2026 9:16 AM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Prior to this, Anshul Asawa was with Unilever for close to three decades
The initiative introduces an engaging and practical approach to financial awareness,
NATIVE CONTENT Mar 31, 2026 4:35 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Raj Jain, former CEO of BCCL, has been appointed to the board for a period of five years
e4m Staff Mar 25, 2026 8:09 PM
The second segment of the event will honor outstanding institutions and visionary leaders through the BW India Smart University Awards 2026
e4m Staff Mar 23, 2026 1:33 PM
Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs
e4m Staff Mar 23, 2026 12:55 PM
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
Anupam Shah brings over a decade of experience as a techno-commercial operator and serial founder across AI, fintech, and blockchain
e4m Staff Mar 19, 2026 2:18 PM
Martin Price will lead Affle 3i verticalised AI-led platform strategy and product innovation
e4m Staff Mar 12, 2026 1:26 PM
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
Influencers and local content creators amplified the installation through selfies and forced-perspective shots
e4m Staff Mar 9, 2026 12:53 PM
Prior to this, Vineet Saksena was the Chief Growth Officer at Metro Wholesale
Consumers start the year with fresh budgets and bonus payouts, while retailers run major sales in Q4 and early Q1, giving new smartphone launches prime digital and front-page visibility
Shalinee Mishra Mar 2, 2026 8:26 AM
Agarwal founded IndiaMART InterMESH in April 1996 with the aim of creating an online marketplace linking sellers and buyers across geographies
e4m Staff Feb 27, 2026 1:44 PM
Before joining Nothing, James Annis was with Beats by Dr. Dre as Brand Manager.
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, speaks to Dr. Annurag Batra on winning the ad world, AI-era strategies & which holding companies are losing ground
Pritha Pahari Feb 16, 2026 3:50 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the e4m Group also attended the celebration
e4m Staff Feb 16, 2026 11:27 AM
Archana Kapoor, Founder of SMART and The Radio Festival, shares insights on radio as critical infrastructure in the age of AI, roadmap for the future and more
e4m Staff Feb 16, 2026 11:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
Guest column: On his 81st birthday, ad veteran Prabhakar Mundkur looks back at how Sir Martin Sorrell turned a modest shell into the powerhouse called WPP
Prabhakar Mundkur Feb 14, 2026 3:36 PM
Sir Martin Sorrell, Executive Chairman, S4 Capital, has been one of the sharpest voices on the future of advertising, and today we celebrate the man and his achievements
e4m Staff Feb 14, 2026 2:37 PM
L V Krishnan, CEO at TAM Media Research, pens a heartwarming birthday message for Martin Sorrell
LV Krishnan Feb 14, 2026 2:16 PM
