mart
Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
Ved Shukla, Founder & CEO at Mylomart, shares how Brand India has evolved from Western aspiration to a more confident identity rooted in Indian culture, values and voice
Ved Shukla Aug 15, 2026 1:00 PM
Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail
e4m Staff Aug 14, 2026 3:30 PM
Milestone reinforces Dish TV group’s strategic transformation beyond DTH, with Vzy emerging as a key growth engine in India's fast-growing Smart TV market
NATIVE CONTENT Aug 13, 2026 12:56 PM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation
This acquisition establishes Singapore as Imarticus Learning's hub for Southeast Asia
e4m Staff Jul 31, 2026 2:06 PM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Brij Pahwa Jul 7, 2026 1:29 PM
Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters
Brij Pahwa Jun 26, 2026 8:59 AM
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
The launch brings global award-winning computer vision, NLP & live-streaming innovation to one of the world’s fastest-growing digital economies
e4m Staff Jun 24, 2026 11:23 AM
Cannes Lions Day 2 Opens With AI, Creators And Marketing’s New Power Shift
Brij Pahwa Jun 23, 2026 3:16 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Aryendra Khan Jun 13, 2026 8:59 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Prior to joining Ralph Lauren, Varma served as global tech ops leader at Walmart Global Tech
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM