Celebrating ‘Grand Prix’ winners of Cannes Lions 2012

After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories

e4m by Deepika Bhardwaj
Published: Jun 27, 2012 4:47 AM  | 4 min read
Celebrating ‘Grand Prix’ winners of Cannes Lions 2012

Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny – Aristototle

They are the best of the best. They are indeed a result of high intention, sincere effort and intelligent execution. They are the Grand Prix winners at world’s most coveted advertising festival – The Cannes Lions International Festival of Creativity.

Here’s a preview to the crème-de-la-crème of a total of 34,301 entries from 87 countries that entered Cannes Lions 2012 in 15 different categories:

Titanium Grand Prix

Campaign: Nike+ Fuelband
Advertiser: Nike
Product: Nike+ Fuel Band
Agency: R/GA New York, USA

Run, skate, climb stairs, dance – everything you do in your day counts. And that formed the basis of Nike+ Fuelband campaign introducing Nike Fuel to the world – the Titanium Grand Prix winner this year. Nike Fuel Band is a device that tracks everything you do in a day and calculates your fuel, calories, steps and time and compare it with anyone in the world. The integrated campaign that interlaces mobile, web platform and social networks allows product users to compare their results with their friends and peers and keep a track of their daily performance.

Cyber Lions Grand Prix

Campaign: Curators of Sweden
Advertiser: Swedish Institute
Product: Sweden
Agency: Volontaire Stockholm, Sweden

Cyber Lions Grand Prix

Campaign: Nike+ Fuelband

Branded Content and Entertainment Grand Prix
Film Lions Grand Prix

Campaign: Cultivate Campaign (Branded Content & Entertainment Lion Winner)
Title: Back to the Start (Film Lions Winner)
Advertiser: Chipotle
Product: Fast Food
Agency: Creative Artists Agency, USA

The Cultivate campaign by Creative Artists Agency tells Chipotle’s story and asks consumers to care about their food. The objective – if consumers know that Chipotle is a business doing good for people, they will become more loyal and passionate about the brand.

Creative Effectiveness Lions Grand Prix

Campaign: Axe Excite – Returning to Universal Truths to Create Global Hits
Advertiser: Unilever
Product: Axe
Agency: BBH London, UK

BBH London walked away with the Creative Effectiveness Grand Prix for The New Axe Lynx Excite – Even Angels Will Fall campaign.

Design Lions Grand Prix

Campaign: The Solar Annual Report 2011
Advertiser: Austria Solar
Product: Solar Energy Provider
Agency: Serviceplan Munich, Germany

A report that can be read only under sunlight!

Direct Lions Grand Prix
Promo & Activation Lion Grand Prix

Campaign: Small Business Gets an Official Day
Advertiser: American Express
Product: American Express
Agency: Crispin Porter + Bogusky Boulder, USA

A campaign that enrolled even the President of United States! US Senate declared Small Business Saturday as an official day.

Film Craft Lions Grand Prix

Campaign: Bear
Advertiser: Canal+
Product: Canal+
Agency: BETC Paris, France

This commercial can become your favourite film. A bearskin explains what it takes to become a famous Hollywood Director.

Media Lion Grand Prix

Campaign: Google Voice Search
Advertiser: Google
Product: Google Voice Search
Agency: Manning Gottlieb OMD London

OMD London covered prominent outdoor locations in UK, with creative execution relevant to the poster site. If you are standing outside any stadium in UK, the outdoor banner over there would have written ‘ley-tist-skohrz’. Puzzled? Use Google Voice Search.

Mobile Lion Grand Prix

Campaign: Hill Top Re-imagined for Coca-Cola
Advertiser: Google
Product: Display Advertising
Agency: Grow Interactive Norfolk, USA

The Hill Top Re-imagined for Coca-Cola campaign uses Coca Cola’s 40 year old classic ‘Hilltop’ commercial to connect with the audience in the modern world, allowing them to connect with strangers around the globe by sending a free coke. The ad can be experienced on Google’s AdMob network, enabling users to deliver a coke by just a tap on their phone.

Outdoor Lions Grand Prix

Campaign: The Invisible Drive
Advertiser: Daimler
Product: Mercedes Benz B-Class F-Cell
Agency: Jung Von Matt Hamburg, Germany

The campaign showcases an ‘Invisible Car’ to promote the new hydrogen powered Mercedes Benz B-Class F-Cell which is invisible to the environment.

Outdoor Lions Grand Prix

Campaign: Cokehands
Advertiser: The Coca Cola Company
Product: Coca Cola
Agency: Ogilvy Shanghai, China

Pr Lions Grand Prix

Campaign: The Most Popular song
Advertiser: Banco Popular De Puerto Rico
Product: Banco Popular De Puerto Rico
Agency: JWT San Juan, Puerto Rico

What happens when the country’s most popular band rewrites a song with a new message as a part of a campaign? The most Popular Song gets written....

Press Lions Grand Prix

Campaign: UNHATE campaign
Advertiser: United Colors of Benetton
Product: Apparel
Agency: FABRICA Treviso, Italy

A campaign that the whole world took a notice of...

Radio Lion Grand Prix

Campaign: Repellent Radio
Advertiser: Go Outside Magazine
Product: Go Outside Magazine
Agency: Talent Sao Paulo, Brazil

The campaign turned radio into a mosquito repellent radio


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