Video: Voyeuristic content sells today

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers

Video: Voyeuristic content sells today

exchange4media spoke to Ekta Kapoor, Joint Managing Director and Creative Head, Balaji Telefilms, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what she had to say on how movies and TV shows are making optimum use of events and activations; what are the expectations of producers from the event agencies, the kind of content that is working with today’s audience and how Balaji is engaging with the young viewers of the country...

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