Date-wise News
Suniil Punjabi to head  AXN Networks India

Suniil Punjabi joins the company from Cinemax India, where he had served as Chief Executive Officer

exchange4media Staff Aug 20, 2012 8:38 PM

DID L’il Masters scores for Zee

The episode that scored a rating of 7.5 TVR saw Salman Khan & Katrina Kaif as part of film Ek Tha Tiger’s promotions

exchange4media Staff Aug 20, 2012 8:18 PM

Advertising with the stars: A look at fashion biz

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

Guest Column: Digital calling – Sarabjeet Sachar

Moving to digital sales from non traditional media can be difficult. The Founder of Aspiration decodes the challenge…

Sarabjeet Sachar Aug 20, 2012 7:34 PM

When Homeshop18 topped the Twitter charts…

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Deepika Bhardwaj Aug 20, 2012 7:29 PM

Metros heavily bent towards cable STBs: TAM study

The TAM-DAS dynamic estimation of digital off-take in four metros shows an overwhelming intent to buy cable STB vis-à-vis DTH STB

exchange4media Staff Aug 20, 2012 7:09 PM

"DM is the Cinderella of marketing"

Direct marketing has always been a threat to other non measurable media, says Winnifred Knight of DMAi

Priyanka Mehra Aug 20, 2012 7:08 PM

Text100 to handle global B2B communication for Vodafone

The appointment is the outcome of a worldwide agency review and subsequent competitive tender process

exchange4media Staff Aug 20, 2012 7:07 PM

World Gold Council consolidates media with Maxus

WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore

Noor Fathima Warsia Aug 20, 2012 2:47 AM

Fever FM beefs up content line-up with radio drama - Bal Gopal

After radio dramas like ‘Ramayana’ and ‘Gandhi’, Fever FM is back with another epic – ‘Bal Gopal’. The two-month long series goes on air from August 20

exchange4media Staff Aug 20, 2012 12:14 AM