Date-wise News

Suniil Punjabi joins the company from Cinemax India, where he had served as Chief Executive Officer

exchange4media Staff 20-August-2012

The episode that scored a rating of 7.5 TVR saw Salman Khan & Katrina Kaif as part of film Ek Tha Tiger’s promotions

exchange4media Staff 20-August-2012

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff 20-August-2012

Moving to digital sales from non traditional media can be difficult. The Founder of Aspiration decodes the challenge…

Sarabjeet Sachar 20-August-2012

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Deepika Bhardwaj 20-August-2012

The TAM-DAS dynamic estimation of digital off-take in four metros shows an overwhelming intent to buy cable STB vis-à-vis DTH STB

exchange4media Staff 20-August-2012

Direct marketing has always been a threat to other non measurable media, says Winnifred Knight of DMAi

Priyanka Mehra 20-August-2012

The appointment is the outcome of a worldwide agency review and subsequent competitive tender process

exchange4media Staff 20-August-2012

WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore

Noor Fathima Warsia 20-August-2012

After radio dramas like ‘Ramayana’ and ‘Gandhi’, Fever FM is back with another epic – ‘Bal Gopal’. The two-month long series goes on air from August 20

exchange4media Staff 20-August-2012

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