STAR CJ Alive will now see shopping celebrations across 22 states in 3,400 locations in India with more products, more discounts and more deals

exchange4media Staff Aug 3, 2012 10:58 PM

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM

DisneyUTV Digital will combine the assets & talent from Disney, UTV and Indiagames to drive growth in games, video and audio services

exchange4media Staff Aug 3, 2012 8:43 PM

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM

Bazaar Observer is slated for launch around August 15, 2012. The supplement will be circulated everyday with the main newspaper for free

Abid Hasan Aug 3, 2012 7:06 PM

The judging will be done digitally by almost 100 jury members. This is happening for the first time since the competition commenced in 2001

exchange4media Staff Aug 3, 2012 7:03 PM

Everest has won the strategic and creative duties of ‘more’. No pitch calls preceded the account win

exchange4media Staff Aug 3, 2012 6:49 PM

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Priyanka Nair Aug 3, 2012 6:47 PM

Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe Lintas

Devika Sharma Aug 3, 2012 2:27 AM

Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collection of Ganeshas

Vamsi Vanka Aug 3, 2012 2:22 AM

The key speakers for ITF 2012 include leaders such as Andy Bird, Hugh Johnson, James Murdoch, Subhash Chandra and Michael Lynton

Synjini Nandi Aug 3, 2012 12:32 AM

There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NCD at Triton for 10 years

exchange4media Staff Aug 3, 2012 12:28 AM

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Synjini Nandi Aug 3, 2012 12:27 AM