Date-wise News
Star CJ Alive expands its offerings across India?blur=25

STAR CJ Alive will now see shopping celebrations across 22 states in 3,400 locations in India with more products, more discounts and more deals

exchange4media Staff Aug 3, 2012 10:58 PM

Shared experience brings Disney consumers together?blur=25

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM

Walt Disney India sets up DisneyUTV Digital?blur=25

DisneyUTV Digital will combine the assets & talent from Disney, UTV and Indiagames to drive growth in games, video and audio services

exchange4media Staff Aug 3, 2012 8:43 PM

Video: Agencies have to be proactive than reactive?blur=25

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Video: Agencies have to specialise to be acquired?blur=25

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Video: Event agencies should act as ad agencies?blur=25

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Video: Voyeuristic content sells today?blur=25

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Video: Pre- & post-analysis of activations is must?blur=25

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM

Kashmir Observer to launch business supplement?blur=25

Bazaar Observer is slated for launch around August 15, 2012. The supplement will be circulated everyday with the main newspaper for free

Abid Hasan Aug 3, 2012 7:06 PM

EMVIES judging process goes digital?blur=25

The judging will be done digitally by almost 100 jury members. This is happening for the first time since the competition commenced in 2001

exchange4media Staff Aug 3, 2012 7:03 PM

Everest bags biz of Aditya Birla Retail’s ‘more’?blur=25

Everest has won the strategic and creative duties of ‘more’. No pitch calls preceded the account win

exchange4media Staff Aug 3, 2012 6:49 PM

Big FM, PNB, Amrapali dominated Delhi OOH in July?blur=25

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Priyanka Nair Aug 3, 2012 6:47 PM

Remembering Ramani: Devika Sharma?blur=25

Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe Lintas

Devika Sharma Aug 3, 2012 2:27 AM

Remembering Ramani: Vamsi Vanka?blur=25

Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collection of Ganeshas

Vamsi Vanka Aug 3, 2012 2:22 AM

ITF 2012: Exchange ideas, meet industry leaders & more?blur=25

The key speakers for ITF 2012 include leaders such as Andy Bird, Hugh Johnson, James Murdoch, Subhash Chandra and Michael Lynton

Synjini Nandi Aug 3, 2012 12:32 AM

Renton D’Sousa gets additional responsibility of Triton CEO?blur=25

There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NCD at Triton for 10 years

exchange4media Staff Aug 3, 2012 12:28 AM

Simulcast & content sharing = Audience aggregation?blur=25

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Synjini Nandi Aug 3, 2012 12:27 AM