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Video: Agencies have to specialise to be acquired

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

e4m by Deepika Bhardwaj
Published: Aug 3, 2012 8:36 PM  | 1 min read
Video: Agencies have to specialise to be acquired

exchange4media spoke to Martin Da Costa, CEO, SeventyEMG, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what he had to say about the benefits of being specialised in the experiential marketing business, Live Events as the future, what agencies can do to be considered for acquisition, as well as the mantras for success in a competitive world...

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