Video: Pre- & post-analysis of activations is must
Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important
exchange4media spoke to Lloyd Mathias, Director, Green Bean Ventures, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.
Watch what he had to say on what event and activation agencies in India need to do to be more meaningful to clients, how activities can be measured in absence of a proper metric system, expectation of marketers from agencies today and how marketers also need to respect agencies and treat them as partners and embrace experiential...
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