With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms

Kanchan Srivastava Jul 8, 2022 8:34 AM


Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts

Kanchan Srivastava Mar 31, 2022 8:36 AM

Digital adex?blur=25

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM


CCI will focus on bringing creative individuals from organizations and communities together to inspire a behaviour change across India

exchange4media Staff Aug 6, 2020 2:21 PM

Lloyd Mathias?blur=25

Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st

Lloyd Mathias Apr 2, 2020 9:07 AM

News Next 2020?blur=25

Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM


Lloyd Mathias, Business Strategist; Varun Jha, Zoom Car; Vipul Bathwal, Gaana, and Piyush Kumar of MakeMyTrip took part in the presentation on how companies are executing personalisation

exchange4media Staff Aug 24, 2019 8:58 AM

News Next Panel 4?blur=25

A panel discussion on the ‘Opportunities and Challenges faced by advertiser while Advertising on News Channels’ at the 2019 edition of the exchange4media News Next conference

exchange4media Staff Feb 18, 2019 8:42 AM


Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s digital marketing conference Techमंच

exchange4media Staff Jun 29, 2018 8:59 AM


One of the world’s top marketers, Lloyd Mathias will give new insight into the world of digital marketing at IDMA 2018

exchange4media Staff May 22, 2018 9:54 AM

‘Pitch Top 50 Brands’ returns with 5th edition?blur=25

Top brands have been adjudged by a jury headed by Sunil Alagh, Founder and Chairman, SKA Advisors. Jury members include industry veterans like Vikram Sakhuja, Amitesh Rao of MTS India, Apurva Chamaria of HCL Technologies, Jyotsna Makkar of Microsoft India, Lloyd Mathias of Hewlett-Packard India and Nandini Dias of Lodestar UM

exchange4media Staff Aug 5, 2015 8:21 AM

Maggi controversy brings other noodle brands under FSSAI scanner?blur=25

Things turned worse for Maggi, as the government dragged Nestle to the National Consumer Disputes Redressal Commission (NCDRC) for "unfair trade practices and misleading advertisements" and may seek financial penalties among other actions

Sarmistha Neogy Jun 9, 2015 8:08 AM

Dettol launches another ad with ‘Dettol Dettol Ho!' jingle?blur=25

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy May 21, 2015 9:01 AM

HP invites millennials in India to ‘Bend the Rules’ with Bindass?blur=25

HP is inviting youth to share their stories by uploading a video on Facebook, Twitter or YouTube. A winning entry will get a chance to share their inspiring story through a short film which will be aired on Bindass

exchange4media Staff Oct 11, 2014 12:11 PM

Video: Pre- & post-analysis of activations is must?blur=25

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM

“Marketing has evolved from attention to involvement”?blur=25

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry

Deepika Bhardwaj Jul 30, 2012 12:56 AM

MRUC-MRSI expand SEC universe; unveil new parameter to gauge data?blur=25

The new classification would now entail 12 grades from the earlier eight and would be inclusive of urban and rural, and range from A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.

exchange4media Staff May 4, 2011 8:57 AM

‘Digital media can become the soul of the campaign if done correctly’?blur=25

Two interesting sessions marked the second half of the Digital Media Conference 2010, held in Mumbai on March 11. Mudra’s Bobby Pawar and BBH’s Partha Sinha made an interesting presentation on ‘A Politically Incorrect View on Digital Media’, while Tata Teleservices’ Llyod Mathias highlighted the ‘Opportunities in Digital Media’.

Khushboo Tanna Mar 12, 2010 8:05 AM