green-bean-ventures

Lloyd Mathais joins Hewlett-Packard India as CMO

Lloyd Mathais joins Hewlett-Packard India as CMO?blur=25

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

Digital mktg is better rooted now, but remains a complicated concept

Digital mktg is better rooted now, but remains a complicated concept?blur=25

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

Saloni Surti Apr 20, 2013 7:50 PM

Video: Pre- & post-analysis of activations is must

Video: Pre- & post-analysis of activations is must?blur=25

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM