Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

Saloni Surti Apr 20, 2013 7:50 PM

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM