DraftFCB Ulka rides away with Hero Ignitor

DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor

e4m by Deepika Bhardwaj
Published: Jun 15, 2012 7:03 PM  | 1 min read
DraftFCB Ulka rides away with Hero Ignitor

Hero MotoCorp has chosen DraftFCB Ulka as the creative partner for its recently launched bike Ignitor in India. The duties have been granted after a multi-agency pitch held in Delhi which apparently saw participation from agencies such as DraftFCB Ulka, JWT India, Percept/H, Law & Kenneth and Leo Burnett.

Agency sources close to the development have confirmed the news to exchange4media, though an official announcement is yet to be made.

After ending its long-standing partnership with Honda, Hero MotoCorp unveiled three new bikes to be launched in 2012 at the Auto Expo held in New Delhi earlier this year. While the first look of Ignitor was revealed then, the bike was launched in the market on June 6, 2012. The other two offerings – Hero Maestro and Hero Passion X Pro showcased at the Expo have also been launched in the market.

Creative duties of Hero MotoCorp are distributed amongst JWT India, DraftFCB Ulka, Percept/H, Law & Kenneth and few more. The rebranding campaign for the automobile giant was managed by Law & Kenneth.

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