Date-wise News
ColorPlus appoints KarishmaLintas as creative AoR

Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR

exchange4media Staff Apr 4, 2012 12:52 PM

Pepsi to boost football’s growth in cricket-crazy India

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM hands over media duties to Mindshare

Following a multi-agency pitch that took place in Delhi, Mindshare North was awarded the media consulting and deployment duties of

exchange4media Staff Apr 4, 2012 9:51 AM

Movies Now seeks to increase ad rates

Movies Now has planned to increase ad rates by 100 per cent

Suraj Ramnath Apr 4, 2012 9:38 AM

More yet-to-be-released titles in Star Gold’s kitty

Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar

Suraj Ramnath Apr 4, 2012 9:31 AM

Brands can no longer have guarded conversations with users: Santosh Desai

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

UTV Action’s Panja League wraps up

Panja League 2012 came to a successful close. It saw 500 participants from 19 agencies contest; about 38 people took home the title of Panja King and Panja Queen

exchange4media Staff Apr 4, 2012 9:06 AM

Sleepwell appoints MPG as its media AoR

Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office

Priyanka Nair Apr 4, 2012 9:05 AM

A24 Media and NBS News enter a news sharing pact

With this partnership, news from the Indian sub-continent will be made available in Africa; Indian broadcasters will also get to access A24 Media’s coverage of Africa

exchange4media Staff Apr 4, 2012 9:04 AM

JWT Delhi bags Dalmia’s corporate campaign

Following a close contest among approximately eight agencies in the capital, JWT Delhi has won the corporate campaign duties for Dalmia Bharat Group

Deepika Bhardwaj Apr 4, 2012 8:08 AM strengthens its leadership team

Strengthening its leadership team, has appointed Ganesh Subramanian as Chief Merchandising Officer

exchange4media Staff Apr 4, 2012 7:55 AM

Fourth Dimension signed on for Puthiyathalaimurai Thamizhan Awards

Fourth Dimension Media Solutions has been signed on as the event ad sales partner for Tamil Nadu’s first awards, Puthiyathalaimurai Tamizhan Awards

exchange4media Staff Apr 4, 2012 7:49 AM

Nokia launches Nokia Channel Me campaign

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Aegis Media’s Vizeum India wins media duties of Fox Star Studios

Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR

exchange4media Staff Apr 4, 2012 6:08 AM