Sleepwell appoints MPG as its media AoR
Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office
MPG India has been appointed as the media AoR for Sleepwell. According to a company release, the account is pegged in the vicinity of Rs 20 crore. The incumbent on the business is Motivator.
On MPG’s appointment, Manoj Sharma, Head – Marketing, Sleepwell said, “We are happy to partner with MPG. We found its approach very thorough and insightful. Its strategic thinking is driven by MPG proprietary tools, which provide a holistic communication perspective. Most importantly, MPG's extremely passionate and enthusiastic teams made us choose them as our media partners.”
Anita Nayyar, CEO, MPG South Asia said, “It is a privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It’s a great win for MPG to kick-start the second quarter.”
Sleepwell, a flagship brand of Sheela Group, is ISO 9001 certified.
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