The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:38 AM

The review is said to include traditional as well digital media duties, confirm industry insiders. ZO is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:32 AM

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia Dec 10, 2012 8:31 AM

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Nov 1, 2012 8:05 PM

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Oct 31, 2012 6:51 PM

MPG will handle the media planning and buying for Yebhi as it looks to establish a bigger brand footprint

exchange4media Staff Oct 17, 2012 6:52 PM

The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India

Deepa Balasubramanian Jul 13, 2012 9:19 PM

Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG

exchange4media Staff Jul 3, 2012 8:16 PM

Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG

exchange4media Staff Jul 3, 2012 8:16 PM

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia Apr 17, 2012 9:40 AM

Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office

Priyanka Nair Apr 4, 2012 9:05 AM

Sengupta will be responsible for the agency’s strategic offering and product development; she will be based in Mumbai

exchange4media Staff Mar 14, 2012 8:36 AM

Sengupta will be responsible for the agency’s strategic offering and product development; she will be based in Mumbai

exchange4media Staff Mar 13, 2012 8:36 AM

Havas Media has won the media mandate for the global business of Air France following a competitive pitch with VivaKi in the second half of 2011

exchange4media Staff Mar 7, 2012 7:55 AM

Havas Media has won the media mandate for the global business of Air France following a competitive pitch with VivaKi in the second half of 2011

exchange4media Staff Mar 6, 2012 4:33 AM

Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit

Sai Prasanna Mar 5, 2012 8:07 AM

Platinum Media, a unit of Madison Media Group, has won the media planning and buying duties of Dixcy Textiles, which owns Dixcy and Dixcy Scott brands

exchange4media Staff Feb 17, 2012 7:20 AM

Following a multi-agency pitch, Rediffusion-Y&R has won the creative duties of cement brand Lafarge India. Ogilvy is the incumbent on the business

exchange4media Staff Feb 3, 2012 7:28 AM

Maxus India has ended its relation with Parle Products. Parle has now consolidated its Rs 50 crore media mandate with TME & MPG combine

Noor Fathima Warsia Jan 6, 2012 7:35 AM