Myntra.com strengthens its leadership team

Strengthening its leadership team, Myntra.com has appointed Ganesh Subramanian as Chief Merchandising Officer

e4m by exchange4media Staff
Updated: Apr 4, 2012 7:55 AM
Myntra.com strengthens its leadership team

Myntra.com, an online retailer of lifestyle and fashion products, has appointed Ganesh Subramanian as its Chief Merchandising Officer. Subramanian will be responsible for all product selections at Myntra, which has over 240 brands under its banner.

Backed by 20 years of rich and diverse experience in the retail and fashion industry, Subramanian has created many powerful private brands and established a wide selection of brand partnerships.

He was earlier Vice President – Softlines (Fashion, Footwear and Accessories) business of the Bharti-Walmart joint venture, where he helped establish and reposition fashion in the hypermarket business. He has also played a key role in the making of Reliance Trends as its Associate Vice President – Apparel and was also instrumental in the launch of super premium brand Tommy Hilfiger (an Arvind Brands joint venture) in India during his tenure as their Head of Operations.

On what made him join the online business, Subramanian said, “Consumer proximity and fashion has always fascinated me – it is a natural progression and I am excited to be part of this online world serving Indian consumers.”

Mukesh Bansal, Founder and CEO, Myntra.com, added here, “Being the largest online fashion retailer in India, merchandising is a core competency of the business. Ganesh brings a wealth of knowledge and experience in merchandising and planning and will be playing a key role in taking Myntra's catalog and offering to next level.”

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