According to a study, India is the 13th advertising market with approx $7 billion. However, the report forecasts India to become the 6th ad market by 2017

exchange4media Staff 19-June-2012

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka 19-June-2012

Debra Coughlin, EVP & CMO, DraftFCB, also a juror on the Creative Effectiveness Lions this year, speaks on the importance of agencies to have their own brand architecture

Noor Fathima Warsia 19-June-2012

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair 19-June-2012

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair 19-June-2012

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair 19-June-2012

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia 19-June-2012

The beta version of the book, ‘One World. One Company’, brings to light why some brands survive, while others thrive

Noor Fathima Warsia 19-June-2012

The beta version of the book, ‘One World. One Company’, brings to light why some brands survive, while others thrive

Noor Fathima Warsia 19-June-2012

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia 19-June-2012

Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category

Deepika Bhardwaj 19-June-2012

Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category

Deepika Bhardwaj 19-June-2012

Film director and producer Shekhar Kapur and R Balki, film maker and Chairman of Lowe Lintas speak to exchange4media as they gear for their session @Cannes Lions

Noor Fathima Warsia 19-June-2012

Sudha Natrajan & Raghav Subramanian have launched their venture TMC Corp

exchange4media Staff 19-June-2012

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes

Noor Fathima Warsia 19-June-2012

To enhance its content strategy and engage with young business readers, Dainik Bhaskar partners with Time Magazine and Harvard Business Review

Abid Hasan 19-June-2012

While Leo Burnett, BBDO & Cheil have two entries each, DDB Mudra, OMD & Mindshare have one shortlist each

Noor Fathima Warsia 19-June-2012

DDB Mudra, Leo Burnett, O&M, BBH, BBDO and Publicis are the contenders in Press Lions with 31 pieces in all shortlisted

Deepika Bhardwaj 19-June-2012

In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist

Noor Fathima Warsia 19-June-2012

Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates

Priyanka Nair 19-June-2012