Date-wise News
Madison’s Punitha Arumugam slated to join Google; D Sriram to head to Madison

Punitha Arumugam will soon leave Madison Media to join Google India. D Sriram is expected to come on board Madison as Consulting Director

Noor Fathima Warsia Mar 3, 2012 11:45 AM

Reminiscences of inspiring women

Priyanka Mehra shares her experience of meeting women on top of the advertising ladder and recalls her boss – a mentor and teacher

exchange4media Staff Mar 3, 2012 8:10 AM

There can be no OOH without ‘public utility value’: Veerendra Jamdade, Vritti Solutions Ltd

“Ears will play a vital role than eyes if we integrate ‘public utility value’ for a consumer at a transit place. Hence, at these places audio will be more effective and impactful than visual,” states Veerendra Jamdade, CEO & Dir – Technical, Vritti Solutions Ltd.

exchange4media Staff Mar 3, 2012 7:23 AM

As an integrated sports management and entertainment company, we manage the sport: Joji George, Percept Sports & Entertainment

“There are many independent sports marketing companies. In many cases, these companies are like a media buying agency. They will bring a sponsor in to a particular sports event. They are not managing the sport,” Joji George, CEO, Percept Sports & Entertainment.

exchange4media Staff Mar 3, 2012 7:20 AM

Olive Crown 2012 unveils Green Advertising awards today

A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman of Inter-Governmental Panel on Climate Change (IPCC)

exchange4media Staff Mar 3, 2012 7:16 AM

Storytelling is a great tool for digital marketing: Microsoft Advertising’s Rich Media Rocks

At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention

Deepika Bhardwaj Mar 3, 2012 7:14 AM

A robust 2011 for WPP; records highest ever revenue

WPP’s preliminary results 2011 show a robust year for the company driven by various factors including growth in all regions including APAC and business sectors

exchange4media Staff Mar 3, 2012 7:06 AM