“Ears will play a vital role than eyes if we integrate ‘public utility value’ for a consumer at a transit place. Hence, at these places audio will be more effective and impactful than visual,” states Veerendra Jamdade, CEO & Dir – Technical, Vritti Solutions Ltd.
“There are many independent sports marketing companies. In many cases, these companies are like a media buying agency. They will bring a sponsor in to a particular sports event. They are not managing the sport,” Joji George, CEO, Percept Sports & Entertainment.