Video: Premium price for premium services: Ranjivjit Singh
Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship
exchange4media spoke to Ranjivjit Singh, CMO, HP PSG India on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in Delhi over three days on July 28, 29 and 30.
Watch what Singh had to say on the importance of experiential marketing for marketers today, future of the industry in India and also his perspective on agencies’ belief that clients still treat agencies as vendors and that cost is given more importance than quality.
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