Date-wise News
Prasar Bharati scouts for creative partners

Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years

Deepika Bhardwaj Jun 8, 2012 9:45 PM

Luminous assigns digital biz to Magnon

Magnon Solutions has been engaged to handle the digital marketing initiative for the brand, including its social and search presence

exchange4media Staff Jun 8, 2012 9:27 PM

Guest Column:  All that Satyamev Jayate changed...

GroupM's Thomas Mathew analyses SMJ's first episode to demonstrate how weekend viewer behaviour responds to differentiated programming

Thomas Mathew Jun 8, 2012 9:16 PM

Neemrana Hotels ties up with Internet Moguls

It plans to expand its reach and visibility with help of Internet Moguls’ expertise in the field of search engine optimisation

exchange4media Staff Jun 8, 2012 9:09 PM

Luminous assigns digital biz to Magnon

Magnon Solutions has been engaged to handle the digital marketing initiative for the brand, including its social and search presence

exchange4media Staff Jun 8, 2012 9:05 PM

UTV ties up with IIFA for ‘Walk of the Stars’

The association of UTV Stars' property 'Walk of the Stars' and IIFA will be unveiled at the forthcoming IIFA Awards in Singapore

exchange4media Staff Jun 8, 2012 9:00 PM

Milestone Brandcom spices up McDonald’s outdoor play

Burning billboards, branded fire extinguishers, tent cards in chilly sacks – McDonald’s outdoor campaign for its latest spicy offering is talk of the town

Priyanka Nair Jun 8, 2012 8:19 PM

NTC to spend Rs 37 cr on advertising this year

NTC has planned a major brand campaign, setting aside Rs 37 cr. The PSU has empanelled 21 agencies to handle its various duties

Deepika Bhardwaj Jun 8, 2012 8:14 PM

WWIL to share carriage revenue with cable operators

This move will give a big push to cable digitisation. WWIL has also unveiled a multi-pronged strategy to engage consumers in digitisation

exchange4media Staff Jun 8, 2012 8:06 PM

Ravi Krishnan brings Stepathlon to India

Ravi Krishnan, former MD, IMG South Asia, has launched Stepathlon Lifestyle in partnership with Shane Bilsborough, international nutrition & exercise expert

exchange4media Staff Jun 8, 2012 8:03 PM

NAMS tracks down 55 misleading ads

NAMS has identified 40 print and 15 TVCs during May, the first month of the proactive monitoring

exchange4media Staff Jun 8, 2012 7:48 PM

Vizeum completes three years in India

Vizeum from the Aegis Media group celebrates its third anniversary on June 8, 2012

exchange4media Staff Jun 8, 2012 7:26 PM

Prasar Bharati scouts for creative partners

Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years

Deepika Bhardwaj Jun 8, 2012 7:13 PM

Tata Sky expands HD offering

The company announces the launch of Sony HD and Zee HD on its platform

exchange4media Staff Jun 8, 2012 7:12 PM

IMPACT invites entries for anniversary issue cover design

IMPACT’s 8th anniversary issue, which will hit stands in August, will award the most creative cover design. Industry experts will judge the designs

exchange4media Staff Jun 8, 2012 7:12 PM

Know Your Cannes Juror: Priti Kapur in Film Lions

Inspiring ideas, great parties, French food – Priti Kapur on five things she is looking forward to @Cannes

exchange4media Staff Jun 8, 2012 7:00 PM

<b>Becky Brown</b>, Director - Social Media Strategy, Intel Corp

<p align=justify>Social media has given a way to Intel to humanize our brand. When you are a technology company, it is very difficult to have a persona to connect with people emotionally. Social has opened doors for us to put that human face on something that hasn’t been so tangible.</p>

exchange4media Staff Jun 8, 2012 12:00 AM

<b>Mandeep Malhotra</b>, President, DDB MudraMax

“Innovation is not the only way to stand out in the outdoor medium. It’s an easy methodology to get attention. There are brands that understand the value of this medium and use volume as a clutter breaking strategy”

exchange4media Staff Jun 8, 2012 12:00 AM