Date-wise News
Guest Article: Using semiotics to build brands

Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science

Alpana Parida Mar 29, 2012 6:08 PM

Guest Article: Using semiotics to build brands

Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science

Alpana Parida Mar 29, 2012 6:06 PM

Aaj Ka Anand to foray into English space with Life 365

Pune based publisher, Aaj Ka Anand Papers is all set to launch its English daily, Life 365 by the end of second week of April

Abid Hasan Mar 29, 2012 2:55 PM

Salman Khan buys stake in Yatra.com

Salman Khan comes on board as a shareholder and brand ambassador with Yatra.com

exchange4media Staff Mar 29, 2012 1:53 PM

Nadia Chauhan, Abhijit Bansod, Priti Kapur & Sunil Gautam to judge @Cannes Lions

Parle Agro’s Nadia Chauhan, Studio ABD’s Abhijit Bansod, JWT’s Priti Kapur and Hanmer MSL’s Sunil Gautam are jurors in Creative Effectiveness, Design, Film & PR Lions categories

exchange4media Staff Mar 29, 2012 1:33 PM

Mumbai is one of four hubs for IPG-Omnicom entity for Chevy, Commonwealth

While Commonwealth, Chevy's global ad agency, will not impact GM India ad biz, which is under McCann’s custodianship, Mumbai will be the hub for the region including markets Asia, Middle East & North Africa

exchange4media Staff Mar 29, 2012 1:13 PM

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:35 AM

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:33 AM

<b>Veerendra Jamdade</b>, CEO & Director - Technical, Vritti Solutions Ltd

In 2012, not just big brands like HUL, even SME and niche area marketers and advertisers will look beyond metros, that is, small towns for all product launches and promotions as the metros are getting saturated. This will happen for all lifestyle, cosmetic products and electronic gadgets. Technology will play a vital role in OOH for monitoring and control.

exchange4media Staff Mar 29, 2012 12:00 AM