Authors
Banking on rebranding?blur=25

Alpana Parida, President, DY Works talks about why Indian banks needs to invest in rejuvenating their brands

Alpana Parida Jul 3, 2012 8:29 PM

Guest Article: Using semiotics to build brands?blur=25

Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science

Alpana Parida Mar 29, 2012 6:08 PM

Guest Article: Using semiotics to build brands?blur=25

Alpana Parida, President, DY Works writes on the study of symbols and how brands can be built using the science

Alpana Parida Mar 29, 2012 6:06 PM