Sunil Lulla is back at Bennett, Coleman and Company Ltd (BCCL) today as Managing Director, Times Television Group. In this role, he would be overseeing Times Now, ET Now and Zoom. Chintamani Rao would be given another portfolio within BCCL, wherein he would be working in Private Treaties. Company sources have confirmed the development to exchange4media.
TBWA/India has announced Nirmalya Sen, currently COO- North, TBWA/India taking new pan-India role as Managing Director. Shiv Sethuraman, CEO, TBWA/India has confirmed the development. Sen resumes the MD responsibility from January 1, 2010. In another development, it is understood that Madan Mohan, COO-West, TBWA/India has bid adieu to the agency.
LINOpinion, Lowe Lintas’ public relations division, has been appointed by Religare Enterprises Ltd (REL) as its communications partner in India. LINOpinion will be responsible for continuing to establish Religare as a globally trusted brand in the financial services domain. Religare is one of the leading integrated financial services groups in India and across multiple international locations.
With the commencement of ‘insurance season’, as one calls the December to March period, one finds a deluge of insurance advertisements on television. Riding this wave is Kotak Life Insurance, which has unveiled its new brand tagline ‘Faidey Ka Insurance’. The campaign highlights the point that Kotak Life Insurance brings in investment expertise thus helping people stay a step ahead in life.
Of the several roles that the web essays, the most prominent is that of being an ‘enabler’ – an enabler of information, of ideas, of innovation, of providing new business models, etc. And if the panelists at the 16th World Editors Forum are to be believed, when it comes to the media world, even the journalists are not immune to being ‘enabled’ by the web.
“We know it is the hardest topic, but we prefer to go further and come up with a formula,” said the duo of Inaki Palacios and Francisco Amaral, Directors, Cases i Associates, as they began their presentation at the session on ‘Content monetization – a lot to do… but at any price!’ on Day 3 of the World Newspaper Congress.
Close on the heels of bagging the Etisalat Telecom business, Karishma Initiative has added the media duties of ADD Gel Pens, a manufacturer and exporter of writing instruments. The ad spends of the business is pegged at upwards of Rs 15-18 crore. In the past, the media duties of ADD Pens were handled by Prachar Communications Ltd. 81 YOE, a Mumbai-based agency handles the creative mandate for ADD Pens.
While a lot was discussed about the threat of online media to the print industry, the session on ‘The power of print’ at the 62nd World Newspaper Congress took a fresh look at the business that still makes money, remains credible and effective, and is still hugely popular.
Day 3 of the ongoing World News Paper Congress and World Editors Forum in Hyderabad was jam packed with several interesting sessions. The session on ‘Newspapers: A Multi-Media, Growth Business’ saw a few changes in terms of panelists, nevertheless gave some insights on newspapers from three different parts of the world and how they have embraced technology to expand growth.
Hindi daily Amar Ujala has effected some realignment at the top echelons. SN Jha has joined as GM, Government Business and Mini-Metros. He will be reporting to Alok Mathur, VP - Media Solutions (National), who recently joined from Outlook and reports to Sunil Mutreja, President – Marketing, Amar Ujala group.