WAN-IFRA 2009: ‘Why pay a price, when ideas for innovation come free’

“We know it is the hardest topic, but we prefer to go further and come up with a formula,” said the duo of Inaki Palacios and Francisco Amaral, Directors, Cases i Associates, as they began their presentation at the session on ‘Content monetization – a lot to do… but at any price!’ on Day 3 of the World Newspaper Congress.

e4m by John Napier
Published: Dec 3, 2009 8:32 AM  | 4 min read
WAN-IFRA 2009: ‘Why pay a price, when ideas for innovation come free’

“We know it is the hardest topic, but we prefer to go further and come up with a formula,” said the duo of Inaki Palacios and Francisco Amaral, Directors, Cases i Associates, as they began their presentation at the session on ‘Content monetization – a lot to do… but at any price!’ on Day 3 of the World Newspaper Congress. The other panelists included Matt Kelly, Associate Editor, Daily Mirror, UK; Roman Gallo, Director for Media strategies, PPF, Czech Republic and Oliwia Serdeczny, Director for International partnerships, Niuu, Germany.

According to the duo, the formula for monetising content could come from following two models – control the medium and define the offers for users. Elaborating further they said, “Online consumers are spending more time accessing content and search is the best way to reach news.” According to the duo, in 2009 the number of email users worldwide stood at 276.9 million – growth of 21 per cent, while social users accounted for 301.5 million users – growth of 31 per cent. “As technology evolves, people move from one medium to another. If social networks are the place where people want us to be, we should be there,” they added.

Matt Kelly sought to take the audience a little back in time – two years to be precise at the very own WAN-IFRA event, as he told them of the advice that was doled out by Google. “They had told us through their presentation on ways to approach the web and that if we got it right, news on Google will revolutionise the future for print. From then on we have gone on to realize that content isn’t king, traffic is – the need was to increase the audiences.” Presenting the ground realities of the web market in the UK, Kelly said that the UK had about 30 million users per month from different dailies. “But the oversupply in content leads to a collapse in value and that is the reason why 90 per cent of the page views go unsold. This has led us to bring in network agencies to help our cause.”

Urging the audience of the recent trends, Kelly said that it would be wrong to refer to users as they are your customers, readers and viewers as well. “We realized this need and when we relaunched our website a few months back, one of the aspects that we decided upon was to stop thinking about them as users and rather address them as viewers and readers. This helped us attract a large base of our users from the social networks and from bookmarks too.”

Roman Gallo of PPF Media proceeded to cite he example of his very own ‘futuroom’ that was aimed at training media professionals. He cited the example of Kromerz district Czechoslovakia, where they launched three weeklies with the help of the local community and locals.

“While web continues to remain the centre of all our activities, we are unique through the several cafes that we have floated which is unlike a classical newsroom. It is a place where journalists have direct contact with their customers or locals first-hand just like any coffee or tea shop. It has continued to grow our base by enormous amounts and it is also a channel of income that finances our projects.” To come up with innovations such as these, we need to find the right people for the job. “So an editor-in-chief also has to be a mediator, encourage the people, fid new contributors, etc.” Based on the enormous response, we have received the green light to launch 150 weeklies, 1000 websites and 89 more cafes in 18 months – even bigger than McDonalds.”

Oliwia Serdeczny was the last to put forth her case. She cited the example of ‘niiu’, a newspaper that was a direct result of posting of blogs that was done by the readers themselves. “We provide a platform for readers where they can compose the content from any source they want – papers, blogs, sites, etc. We take sections that are most liked on the site and paste them on to the newspaper that is ready to print the following day. Though barely a few days old, we have attracted the attention many young readers and advertisers too. BMW was one of the big clients that liked our innovation and tagged along to unveil one of their models.”

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Nirmala Lakshman replaces Malini Parthasarathy as Chairperson of The Hindu Group

Lakshman has been associated with the group for over four decades

By exchange4media Staff | Jun 6, 2023 4:53 PM   |   1 min read

Lakshman

The Hindu Group has appointed Nirmala Lakshman as Chairperson of the Board of Directors of The Hindu Group Publishing Private Limited (THGPPL) for a term of three years.

She succeeds Malini Parthasarathy, who stepped down as Chairperson at the Board’s meeting on Monday, June 5, 2023 upon nearing the completion of her three-year term.

Lakshman holds a Ph.D. in post-modern literature and brings with her more than four decades of experience as an editor, writer, and strategist for The Hindu’s various publications.

In her years as Joint Editor of The Hindu, she led the re-launch of several feature sections and the creation of new ones, such as ‘The Hindu Literary Review’, ‘Young World’, and ‘The Hindu in School’. She is the founder and curator of Lit for Life, The Hindu’s literary festival.  Lakshman has also served as the Chairperson of Kasturi Media Limited (KML), publishers of The Hindu Tamil Thisai.

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The Hindu unveils Frontline’s new avatar

The new look has compelling images, bolder fonts, and a clean and airy design palette, the group said

By exchange4media Staff | Jun 6, 2023 11:08 AM   |   4 min read

THG

The Hindu has unveiled the new style of Frontline magazine. The redesigned Frontline continues the legacy of high-quality journalism, now set within a design and format that is relevant for a new readership. Compelling images, bolder fonts, and a clean and airy design palette make for a more engaging reading experience, said the group.

The unveiling was attended by eminent personalities, including leading economists such as Prabhat Patnaik, Jayati Ghosh, and CP Chandrashekar; cultural activist Ganesh Devy; artist Jatin Das; the founder of Bharatiya Muslim Mahila Andolan, Zakia Soman; senior ambassadors and diplomats; academics, journalists, authors, publishers, and activists. Political personalities such as Pawan Khera (Congress), Manoj Jha (RJD), and D. Raja (CPI) also attended.

There was a panel discussion on the subject “Kashmir: Changing the Discourse” with Mehbooba Mufti, former Chief Minister of Jammu & Kashmir, and President of the Peoples Democratic Party, A. S. Dulat, former chief of the Research and Analysis wing (R&AW), Pavan K Varma, author, ex-diplomat, and former Rajya Sabha MP and N. Ram, former editor-in-chief, Frontline, The Hindu & Director, The Hindu Group. Vaishna Roy, Editor, Frontline, moderated the session.

The Frontline app was launched by Malini Parthasarathy and N. Ram. The app is available for Android users and will soon be available for iOS users.

Malini Parthasarathy (then Chairperson of The Hindu Group) said, “Frontline’s journalistic emphasis has always been on longer-form journalism, examination and exploration of the larger context and background to events as they unfold on the ground. Frontline takes pride in its unflinching honesty and has a well-defined perspective that does not hesitate to highlight what it sees as the “rights” and the “wrongs” in developing situations.”

“Building on this formidable reputation and legacy, Frontline has now a strong print subscriber base of 30,000 copies and the largest active digital subscriber base of any Indian magazine. The website attracts approximately 4 lakh active users monthly. Frontline’s highly engaged subscribers spend an average of 20 minutes per visit compared to the 2-4 minutes spent on average for most news publications. This is an indicator of the high regard for our long-form content.”

“It is obvious that especially for magazines such as Frontline, the print market remains alive and well. The digital shift is already taking place in The Hindu and Sportstar. With the redesigned print version, Frontline will also accelerate its digital push, to provide what the team promises a “Smarter Reading Experience.”

N. Ram, former editor-in-chief of Frontline and The Hindu, and Director, The Hindu Group, said, “The launch has been excellent. We discussed an important subject like Kashmir. Different views were presented and it was a very crucial part of the launch. The event witnessed the presence of notable figures from various walks of life including intellectuals, diplomats, and avid readers. Their presence attests to Frontline's esteemed reputation.”

Vaishna Roy, the Frontline editor, said, “I took over as editor in May last year. We have since been working to redesign and reposition the magazine for the new age. Our content is more engaging, has many more perspectives, and will appeal to readers from all walks of life.” Graphic designer Mario Garcia helped revamp the magazine, Roy said, adding that he had made it look elegant and vibrant.

Mehbooba Mufti, former Chief Minister of Jammu & Kashmir, and President of the Peoples Democratic party, said, “I extend my best wishes to Frontline and I hope that they keep on setting the bar high and always remain in the front.”

Pavan K Varma, author, ex-diplomat, and former Rajya Sabha MP, said, “I congratulate Frontline for relaunching in a new avatar. Previously, the magazine was considered just as the reference material, but now it will be far more readable and contemporary.”

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Govt has unlocked opportunities like never before for Indian entrepreneurs: Vineet Jain

The Times Group MD has said the India growth story is ‘here, now and real’

By exchange4media Staff | Jun 3, 2023 9:04 AM   |   1 min read

Vineet Jain

Times Group MD Vineet Jain has said the Prime Minister Narendra Modi-led government has "unlocked opportunities like never before for Indian entrepreneurs", said media reports.

Speaking at a recent media conclave, Jain said that the India growth story is "here, now and real".

He also spoke of how the country was emerging as the "fastest growing large economy" amid global headwinds.

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Even today, newspapers are the most credible: Vijay Darda, Lokmat

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

By Shantanu David | Jun 1, 2023 8:20 AM   |   3 min read

vijay darda

Even as veteran journalist and editor Rajdeep Sardesai noted that Vijay Darda, Chairman, Lokmat Media Group, and three-time MP, had a penchant for news headlines, the journalist, Congress politician, and activist provided three new ones at the launch of his book, Ringside, at the Capital earlier this week.

“Modi is likely to win 2024 elections”

“Vidarbha will become its own state”

“Congress needed Tharoor, not Kharge”

In a freewheeling talk at the event, which saw the book launched by Congress MP Shashi Tharoor; and introduced by a former advisor to the PM, Dr Sanjay Baru; and The Print’s Shekhar Gupta, Darda and Sardesai discussed the journalism of politics and politics of journalism and their changing nature over time.

Speaking to exchange4media, Darda explained, “See, change is the need of the hour. Changes keep coming from time to time. Journalism of freedom cannot happen in today's era. If the journalism of today's era was there in the time of independence, it would not have been able to give justice as was needed.”

Perhaps it is this reason that he decided to publish Ringside at this point in time.  

“This book is a compilation of my weekly articles, which were published between 2011 and 2016 in Lokmat Media Group's newspapers and other leading national and regional dailies of the country. It includes research articles related to science, environment, economy, security, social development, sports, arts, culture, foreign policy and national and international affairs,” said Darda.

 In addition, the book also includes commentary on eminent personalities who have made significant contributions to social, national and international development in India and the world.

Development is something Darda keeps a key eye on, even as technology continues to transform and change every facet of life. “Changes keep happening with time and people also keep changing with time.”

Speaking about one of the biggest changes we’re seeing today, Darda said, “I don't see it (AI) as a challenge in any way. There is no challenge in life; the question is what your goal is. Now artificial intelligence has come into newsrooms, but for the first time in the world, Lokmat Group has created software that tells the status of its news, whether it is one-star, two-star, three-star or five-star. All the top companies are demanding it from us. I believe that you have to provide good and reliable content to the readers.”

And even as it was journalists’ duty to keep readers informed, the public also had to appreciate that times and sensibilities were changing, as indeed were mediums of exchange. “Even today, newspapers have the most credibility. Digital and all other media platforms will have to work very hard to prove their credibility.”

This also explains the growing adoption of paywalls by leading media publications when it comes to their content.

“In this regard, I would say that if you have a shop and I want to buy goods from it, then I will have to pay money. Those who do not want to read the newspaper by paying money can read it by going to the library or the museum,” said Darda, concluding, “As far as reading newspapers online is concerned, if some institutions have made such arrangements i.e. subscription model has been adopted, then you will have to subscribe to read them.”

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Jagran Prakashan Q4 consolidated operating revenue stands at Rs 1856 cr

The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%

By exchange4media Staff | May 31, 2023 8:32 AM   |   3 min read

Jagran

Jagran Prakashan Limited (JPL), publishers of Dainik Jagran, has reported consolidated operating revenue at Rs 1856.17 crore, up by 14.9% from Rs 1615.95 crore in FY22

The group’s advertisement revenues saw an increase of 13.3% at Rs 1290.40 crore from Rs 1138.95 crore. Similarly, circulation revenues grew 6.1% to Rs 373.22 crore from Rs 351.64 crore.

Other operating revenues were at Rs 192.56 crores, up by 53.1% from Rs 125.76 crores. Meanwhile, digital revenue up by 16.1 % at Rs 85.66 crores from Rs 73.77 crores. The profit after tax stood at Rs 196.79 crores, up by 13.6% from Rs 216.88 crores in FY22.

Mahendra Mohan Gupta, Chairman and Managing Director, JPL said, “The financial year began with worsening geo-political conditions causing uncertainties and disruption in the supply chain but India successfully managed to contain its impact on the economy by controlling inflation and ensuring supplies to its citizens with minimum disruption. The Media and Entertainment Industry thrives on discretionary spends and suffers when there are challenges like high inflation, lack of jobs and uncertain outlook.”

He further added that these adversities weaken the demand in general which have a direct correlation with the industry’s performance. The company has reported growth twice of estimated growth in the economy during the year.

“As the numbers show, all the businesses recorded significant growth in revenues. Outdoor and Event & Activation businesses deserve special mention as the delivery in terms of growth in revenues and profit exceeded those reported in the pre-pandemic financial year. I am glad to report that they are constantly increasing their share in the total pie and creating value for the stakeholders, which is not yet captured in the market capitalisation of the company.”

According to Gupta, both these businesses are self-dependent on funds required for meeting increased working capital requirements due to increased scale of operations and also inorganic growth and he hopes and trusts that they would continue to do so unless there is an opportunity for larger investments.

The radio business also performed satisfactorily and recorded strong growth though they are still behind pre-pandemic revenues by about 35%. “Radio being primarily fixed cost business model not needing any significant additional capital deployment in business for growth, its profits and cash generation will grow higher than the growth in revenues. Going forward, yield is also expected to improve with consumption picking.”

Speaking about the Print business, Gupta said, “It was stable reporting satisfactory growth in revenues on a high base. Midday registered robust growth in revenues catching up fast with its revenues in pre-pandemic times and turning into operating profit as well from significant operating loss. The company continues to maintain its market share and will embark upon increasing the same in fiscal 2023-24 on expectations that a slowdown in consumption will reverse in the next 6 months. Revenue of print business will take another a year or so to reach pre-pandemic revenue level but the profits will improve significantly with moderation in exceptionally high newsprint prices and normalisation of high inflation in other costs that impaired the profitability for the year under report.”

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Vijay Darda’s Ringside: Lokmat Chairman publishes new book

Ringside is a collection of 218 articles, written by Darda over the past several years on political thought, socio-economic mores and landmark moments in the country’s recent history

By exchange4media Staff | May 31, 2023 8:03 AM   |   3 min read

Darda

Wearing as many hats as he does, it was perhaps unsurprising that the launch of Lokmat Group Chairman Vijay Darda’s new book, ‘Ringside’, was so widely attended, by a large cross-section of eminences. The journalist, activist, former MP and media house owner was in Delhi where his book was launched by Congress MP Shashi Tharoor, and introduced by Dr Sanjay Baru, and The Print’s Shekhar Gupta, followed by a characteristically no-holds-barred talk between Rajdeep Sardesai and the man of the hour.

The book is an eclectic collection of 218 articles, written by Darda over the past several years for a variety of publications, on a wide-ranging number of topics, all of which add up to his views on the evolution of political thought, socio-economic mores and landmark moments in the country’s recent history. The packed launch was attended by politicians, veteran journalists, senior bureaucrats and others who walk the corridors of power in Delhi and beyond.

Speaking about the book and Darda’s particular contributions to the political discourse of the country, both journalistic and parliamentary, Baru mentioned at length the author’s non-partisanship, as well as the unbiased reporting by the Lokmat group of publications. Baru extolled the fact that whether he was writing articles or asking questions in parliament, Darda was known for not pulling his punches, and ever willing to ask awkward questions.

Darda’s continued efforts to establish Vidharba as its own polity, distinct from Maharashtra was brought up many a time, with Baru hailing Darda’s championing the region and its people. Darda assured the audience that he had every confidence that it would be a reality sooner than later.

On the subject of regional concerns, Gupta spoke about the growing strength and impact of regional Indian journalism. “India is the only country where newspaper readers are increasing, as people from across the country are becoming literate and wanting to stay informed. And all these languages, from Marathi to Gujarati to Telugu, have loyal readerships that far exceed the so-called elite English publications,” said Gupta, adding that he personally eschewed the term ‘vernacular’, given all of India’s languages were as important in building a national narrative.

Acknowledging that same plurality, whether linguistic or any other, Tharoor said that there was a growing intolerance, especially for criticism, in the current political climate, noting, “There has been a gradual depletion in the relations between the political class and media.”

Tharoor said this vitiated the ideals of democracy even as it hampered progress and there was a dire need for political parties, media houses and professionals and other stakeholders to work together to resolve issues and help India move ahead.

Other attendees of the book launch were BJP’s Varun Gandhi and Vinay Sahasrabuddhe, NCP's Praful Patel, BSP's Danish Ali, J-K National Conference leader Farooq Abdullah and CPI's D Raja, among others.

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Concept manages Dainik Bhaskar’s Mumbai launch

Concept has a long association with the newspaper

By exchange4media Staff | May 30, 2023 2:15 PM   |   1 min read

Dainik Bhaskar

Dainik Bhaskar has launched in Mumbai with Concept managing the brand.

Concept Communication brings with it deep knowledge of subject categories coupled with a thorough understanding of the consumers' spectrum that influences and impacts its PR solutions something that matches Dainik Bhaskar's current set of requirements - to do with their launch and future sustenance.

Commenting on the win, Vivek Suchanti, Chairman and Managing Director of Concept Communications, said “Dainik Bhaskar Group and Concept Group have a long-standing association. Trust of brands like Dainik Bhaskar, one of India’s premier brands, is of paramount importance. We are naturally very happy that they have chosen us to partner with them with such a prestigious launch.  We look forward to creating a targeted and effective solution for the brand”

Kailash Agarwal, Managing Director of Bhaskar Prakashan Pvt Ltd, said: “We are on a journey to expand our footprint across the country and consolidate our current position of No 1 newspaper. We were looking for strong partners who could help us launch the brand in Mumbai. We found the team Concept both insightful and proactive. We believe that they are the right partners for us in our journey.”

 

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