Date-wise News
Ozone Media creates a women-centric online ad channel ‘Eva’?blur=25

Ozone Media Solutions Pvt. Ltd, an ad network, has launched Eva, an ad channel to reach out to Indian women online. The Eva Channel has also forged a strategic alliance with About.com for exclusive inventory on its web site for India.

exchange4media Bangalore Bureau Nov 19, 2009 7:32 AM

Mauj Mobile & Mobixell partner for mobile advtg; Mauj claims 250 pc growth?blur=25

Mauj Mobile on November 18, 2009 announced its partnership with Mobixell to deliver a full cycle service in mobile advertising. exchange4media spoke to Saurabh Vartikar, Vice President – Mobile Marketing, Mauj Mobile on this partnership with Mobixell. On a broader note, Mauj Mobile claims to have witnessed over 250 per cent growth in 2009 over the previous year.

exchange4media Mumbai Bureau Nov 19, 2009 7:31 AM

Contract helps Tata Indicom make Walky ‘the perfect home phone’?blur=25

With the objective to create renewed visibility and awareness about the Walky from Tata Indicom, and clearly establishing it as the “perfect home phone”, Contract Advertising has created the latest Tata Indicom TVC that went on-air on November 16, 2009. Prasoon Pandey of Corcoise Films has directed and produced the campaign, and the conceptualisation was done by Contract’s Raghu Bhatt.

exchange4media Mumbai Bureau Nov 19, 2009 7:30 AM

ETV Networks’ Ravikumar Gilganchi joins Kasthuri TV as National Sales Head?blur=25

Ravikumar Gilganchi has joined Kasthuri TV as National Sales Head. He will be based out of Bangalore. Gilganchi moves from ETV Network Channels, where he had two stints including the initial phase of his career. Following this, he moved to Zee Network where he was looking after the ad sales of Zee Kannada and Zee Telugu. He then joined Tata Teleservices, and back to ETV again.

Tuhina Anand Nov 19, 2009 7:30 AM

Digital agencies should be a part of brand building process from the start: Experts?blur=25

The Seventh Digital Marketing Roundtable organised by IAMAI and eBay India was held on November 18, 2009 in Mumbai. The roundtable discussed ‘Common mistakes of digital marketing’. The panellists were Lloyd Mathias, Chief Marketing Officer, Tata Teleservices; Kartik Jain, Head Marketing and eChannel, ICICI Lombard; Manish Vij, Co-Founder, Quasar Media; Peshwa Acharya, VP and Head Marketing and Consumer Experience, Reliance Retail. The session was moderated by Ambareesh Murty, Country Manager, eBay India.

exchange4media Mumbai Bureau Nov 19, 2009 7:28 AM

Domestic clients should spend on advertising: David Klein in conversation with e4m?blur=25

Media agencies are going through a rough time because of the pricing issues and financial pressure. In a conversation with exchange4media, David Klien, Publishing and Editorial Director, Advertising Age, said that in this challenging environment, media agencies in India should get marketers to spend more on advertising.

Dipali Banka Nov 19, 2009 7:28 AM

I&B Minister Ambika Soni re-stresses self regulation in television content?blur=25

“Over 500 TV channels have permission to beam into Indian homes. When there is such an invasion into our rooms, there is a need for a content debate as we, being the representatives of people, are answerable to Parliament and others on the sensitivities of people,” said Union Information & Broadcasting Minister Ambika Soni. The Minister was addressing a gathering at the FICCI organised Media & Entertainment Business Conclave 2009 in Chennai.

Judy Franko Nov 19, 2009 7:27 AM