<p>In a digital world, time lines and geographies do not matter. And there could not be a better example of this than the insightful keynote address by Mainardo de Nardis, CEO, OMD Worldwide, at the Mumbai leg of the exchange4media Conclave 2010 on June 11. de Nardis, who would be connected Live from New York, would be speaking on digital as the electricity driving and powering the entire marketing services industry.</p>
Svetleena Choudhary, Senior Manager Media, Consumer Insight and Loyalty, adidas India, has put in her papers. After a three and a half year run at adidas India and close to nine years of media trotting on both sides of the media role, she takes off to live her entrepreneurial dream. Choudhary walked out of MICA in 2001 with a campus job at Lintas Media (erstwhile Initiative Media). With over five years of rigor on top line media spenders, she swung from the media domain at the agency to set up adidas India's media and loyalty function. Alongside, she has already launched her own outfit label 'Bubble Fuelled'.
Digital Law & Kenneth has roped in Kedar Mehendale as Senior Manager for their client servicing team. Mehendale will be based out of Law & Kenneth's Mumbai office. Prior to this, he was with Tribal DDB, where he had handled brands such as LIC, MTV, Reliance ADAG, Union Bank of India, and Lipton, among others. Digital Law & Kenneth currently handles clients such as HCC, Lavasa, Formula One Force India, Parle Products, ICICI Bank, JP Morgan, and Unitech, among others.
Sahil Gupta bid adieu as Associate Account Manager & Planner at BC Web Wise with effective from June 4, 2010. He had been with agency for four and a half years. Prior to the post of Associate Account Manager & Planner, Gupta was Senior Controller - Account Planning. Before BC Web Wise, he was with Hungama Mobiles as an Account Executive for a year.
OgilvyAction, a division of Ogilvy & Mather, has announced the appointment of Vipul Salvi as Creative Head for its urban experiential, shopper and trade marketing practices. He will be based out of Mumbai. Salvi began his career in 1999 as a Senior Art Director with Contract Advertising. He was with the agency for five years before moving on to Impact BBDO Dubai, Grey WW, Lowe, both in Dubai. He returned to Mumbai in January 2009 to join Law & Kenneth. In a span of over 10 years, he worked on brands such as Shopper's Stop, Cadbury, ICICI Bank, Daewoo, NDTV, Raymond Suiting, Royal Enfield, Zee TV, Wrigley, Guinness, Emirates, Barclays Bank, Dubai Healthcare City, PepsiCo International (Acquafina, Mountain Dew, Pepsi, 7Up), Jumeirah International, Audi, Virgin Atlantic, Dubai Bank, Visa, Unitech, ITC's skincare, hair & soaps and more.
Following a multi-agency pitch, real estate company Era Landmarks Ltd, a part of the Era Group, has appointed AMO Communications, a Percept-Hakuhodo company, as its creative partner. The media mix for the brand will initially comprise print and BTL activities.
Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.
K&V Media, an IMC agency started by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, which completed a year on June 1, has chalked out some aggressive growth plans in its second year. The agency is confident of touching Rs 50 crore top line by the end of 2010.
Media has been rife with the news of the proposed JV between Anil Ambani-led Reliance Media World and CBS to launch movie and general entertainment channels. Media planners have reacted to this news with a mixture of interest and caution. How much would these channels shake up the television market in India? exchange4media finds out.
It’s been two and a half years for BBDO India and they have created a robust client portfolio for themselves. After fortifying its Delhi team to 50 people, the agency is now on a hiring spree to beef up its Mumbai team from the current 15 people to 25. Chairman & NCD Josy Paul shares BBDO India’s growth plans for 2010 with exchange4media.
At the end of the day, it is the people who do the work to help in growing the organisation. We are moving into the business of building brands. Unless you keep on raising the bar every single day for yourself, you get sluggish and you get happy with what you do. I am excited about the next challenge. So many brands, and so little time. Genius doesn’t happen everyday, but even if you do it once a month, it is worth it.