The TVC is a reminder to football fans across India that Kolkata is the birthplace of Indian football

exchange4media Staff Sep 24, 2018 7:54 PM

The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff Sep 24, 2018 6:45 PM

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India

exchange4media Staff Sep 24, 2018 6:27 PM

The 'Choose Gentle' TVC represents millennial parents in India a glimpse of their lives showcasing the trend of co-parenting and sharing equal responsibilities

exchange4media Staff Sep 24, 2018 4:44 PM

The mandate includes media investment and strategic partnership across print, television and radio

exchange4media Staff Sep 24, 2018 4:27 PM

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff Sep 24, 2018 4:19 PM

Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff Sep 24, 2018 1:09 PM

Komal Lahiri is based in the US, and reports say the appointment was made in August

exchange4media Staff Sep 24, 2018 1:02 PM

Dentsu won the account following a multi-agency pitch

exchange4media Staff Sep 24, 2018 12:50 PM

The agency will be responsible for handling the Digital Strategy, Social Media & Digital Media Buying and Planning across India.

exchange4media Staff Sep 24, 2018 12:32 PM

This contribution was made by readers and associates of Dainik Savera Times

exchange4media Staff Sep 24, 2018 12:27 PM

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy

Dolly Mahayan Sep 24, 2018 8:59 AM

Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

exchange4media Staff Sep 24, 2018 8:58 AM

Dhall, Head of Communications, Policybazaar Group of Companies, says that while brand marketing helps in establishing the brand, communication actually sustains it throughout

Ruhail Amin Sep 24, 2018 8:57 AM

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors

Apeksha Mishra Sep 24, 2018 8:55 AM

Industry experts discuss democratising India’s Internet through a tech policy from the government

exchange4media Staff Sep 24, 2018 8:54 AM

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign the top two spots

exchange4media Staff Sep 24, 2018 8:53 AM