Dentsu India bags strategic & creative mandate for Geojit Financial Services

Dentsu won the account following a multi-agency pitch

by exchange4media Staff
Published - Sep 24, 2018 12:50 PM Updated: Sep 24, 2018 12:50 PM

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Financial Services brand Geojit. The account was won following a multi-agency pitch.

Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said, “We look forward to working with Dentsu India to leverage on Geojit’s strengths to promote our products and services and enhance the company’s mindshare among investors and potential investors.”

Commenting on the win, Simi Sabhaney, CEO, Dentsu India, said, “We are delighted that the Geojit team has given us an opportunity to work with them. We are excited about this partnership and look forward to a long and fruitful relationship.”

Ramesh KP, AVP & Marketing Head, Geojit Financial Services, added, “We are extremely happy to partner with Dentsu India for our strategic and creative mandate. We are confident that with their innovative approach and creative solutions, the agency will enable us to drive impactful media presence across our audience. We look forward to this partnership to infuse fresh energy into our brand portfolio and push it to newer heights.”

Vidya Sankar, Vice President, Dentsu India, will be in-charge of the account and will handle it based out of the agency's Kochi office. He said, “Investments, especially mutual funds and SIP, are perceived to be products for the middle-aged and the older audiences. One of the key reasons that helped us bag Geojit was the way we broke into this myth with a lateral and distinct idea that speaks to an educated and younger TG. After all, investments are not for the future, they are for now."

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