Happy mcgarrybowen appointed creative agency for Truecaller

Kickstarting the partnership between Truecaller and Happy mcgarrybowen would be a full-blown campaign that would go live in a few weeks

by exchange4media Staff
Published - Sep 14, 2018 3:08 PM Updated: Sep 14, 2018 3:08 PM

Truecaller has partnered with Bangalore headquartered creative agency Happy Mcgarrybowen to roll out its new campaign for this year.

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services. Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now, the agency said in a statement.

Talking about the association, Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen, said, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India."

Manan Shah, Director Marketing India – Truecaller, said, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”

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