Apollo Alpha’s campaign takes thrill of riding to new level

The television commercial has been created by J Walter Thompson

e4m by exchange4media Staff
Updated: Sep 14, 2018 4:20 PM

Apollo Tyres has added another offering to its portfolio with the launch of Alpha, a steel radial motorcycle tyre.

The first commercial for Alpha, created by J Walter Thompson, showcases how with Alpha, one can take the thrill of riding to the next level, with a clutter-breaking execution.

Ankur Thakur, Category Head, two-wheeler and passenger car segment, Apollo Tyres, said, “This steel radial offering is a unique product as it offers high speed stability and cornering stability and with less wear and tear and is ideal for some of the popular models in the 200 cc + segment. With Apollo Alpha, we hope to significantly grow our market share in the motorcycle radial tyre segment.”

Joy Chauhan, Managing Partner, J Walter Thompson, Delhi, said, “The adrenalin rush of speed, the exhilaration of a skilful cornering – any true blue biker will tell you that it’s a rare thrill. He’ll also tell you that a powerful bike isn’t enough, if the tyre can't keep up. But the cutting edge technology from Apollo Alpha can take the riding thrill to another level. To connect with this biker though, the content needed to weave a world that he finds fascinating; to visualize the possibilities, to be thrills on a screen.”

Sambit Mohanty, National Creative Director, J Walter Thompson, said, "If your bike's a beast, what would it ride on? This simple insight helped us craft our latest blockbuster for Apollo Tyres. Our 'Beast' is a machine-animal hybrid imagined straight out of the pages of a hellish graphic novel (or an edge-of-the-seat Hollywood production) and it's been unleashed to ride fast and hard on Apollo Alpha Radials without losing its grip ever. Perfect to rev up your beast and add more thrill to your ride!"

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