BARC Week 36: Sony leads Urban market in Hindi GEC

Zee Anmol continued to lead both Overall and Rural markets, with 838 million and 683 million impressions, respectively

by exchange4media Staff
Published - Sep 14, 2018 1:50 PM Updated: Sep 14, 2018 1:50 PM

Sony Entertainment Television has replaced Star Plus as the leader in Hindi GEC in the Urban market in Week 36 of the Broadcast Audience Research Council (BARC) India data. Sony received 448 million impressions. Though the channel is leading the category, none of its shows are in the list of Top 5 programmes in the Urban market. In fact Colors’ ‘Naagin’ remained the leader in this category for this week with 9.5 million.

Colors’ ‘Naagin-3’ continued to lead the list of top five programmes with 13.6 million impressions, followed by Zee TV’s ‘Kundali Bhagya’ on second and third fourth spot with 13.7 and 12.6 million impressions respectively. Meanwhile Kumkum Bhagya and Star Plus’ ‘Yeh Rishta Kya Kehlata hai’ bagged fourth and fifth slot with 12 million and 11 million impressions respectively.

Meanwhile, Zee Anmol continued to lead both the Overall and Rural markets with 838 million and 683 million impressions, respectively. Zee Anmol was followed by Zee TV and Star Utsav in the Overall market. Zee TV garnered 689 million and Star Utsav garnered  658 million impressions, respectively, in the Overall market.

Hindi GEC Urban
Star Plus slipped to second spot with 439 million impressions. Zee TV climbed to third spot with 421 million impressions. On the other hand Colors and Sab TV slipped to fourth and fifth spot with 397 million and 333 million impressions respectively.

In the top five programmes ‘Naagin’ was followed by Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ with 8.1 million impressions. Zee TV’s Kundali Bhagya and Kumkum Bhagya climbed to third and fourth spot with with 7.7 million impression and 7.1 million impressions respectively. Sab TV’s ‘Taarak Mehta Ka Ooltah Chashma’ moved down to fifth spot with on third spot with 7.1 million impressions.

Hindi GEC Rural
Zee Anmol was followed by Star Utsav on second position with 463 million impressions. Sony Pal, Rishtey and Dangal TV retained their third, fourth and fifth position with 450 million, 414 million and 380 million impressions.
Zee Anmol’s ‘Kumkum Bhagya’ continued to dominate this market with improved 11.5 million impressions followed by Sony Pal’s ‘Taarak Mehta Ka Ooltah Chashma’ on second spot with 6.9 and Zee Anmol’s ‘Mahek’ on third slot with 6.2 million impressions. ‘Rabba Ve’ (on Star Utsav) and ‘Kundali Bhagya’ on Sony Pal held on to their fourth and fifth spots with 5.9 million and 5.2million impressions respectively.

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