These are exciting times for the media industry and I feel energised about the opportunity to do something new in this new landscape, says Raj Nayak

exchange4media Staff Nov 20, 2018 8:32 PM

The 'Its Slick, Its Quick, Its Chik-Chika-Chik-Chik' campaign has been created by Lowe Lintas

exchange4media Staff Nov 20, 2018 6:22 PM

viewCent is based on Deep Machine Learning and can precisely forecast the kind of consumer attention that a particular type of content can achieve within a specific given time

exchange4media Staff Nov 20, 2018 4:35 PM

Patnaik will be taking over from Deoki Muchhal, who left the organisation after 15 years.

exchange4media Staff Nov 20, 2018 4:21 PM

The channel will mark the occasion with a selection of its best and most appreciated shows which will run from 1 pm onwards on 19th November 2018

exchange4media Staff Nov 20, 2018 3:18 PM

The interaction was aimed at ensuring smooth implementation of the new regulatory framework as per prescribed timelines

exchange4media Staff Nov 20, 2018 3:08 PM

Based in Hong Kong, McKeehan will lead the Asia-Pacific team

exchange4media Staff Nov 20, 2018 1:03 PM

Nayak could not be reached for comments, however, media reports have cited that he has put in his papers

exchange4media Staff Nov 20, 2018 9:06 AM

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

The rebranding will focus on 3 main areas: Look and Feel, Navigation, and Context

exchange4media Staff Nov 20, 2018 8:53 AM

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

ZEE was the first broadcaster to publish it's rate card as per the tariff order

exchange4media Staff Nov 20, 2018 8:39 AM

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

Rohit Bhattacharya, Associate Editor, Scoopwhoop Media, talks about what makes cringe pop so popular on the internet

Rohit Bhattacharya Nov 20, 2018 8:34 AM

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

The mandate will be led by the Delhi office of Publicis India

exchange4media Staff Nov 20, 2018 8:21 AM

Guest Column: MD & CEO Benetton India on how brands are rising above transactional relations to create stronger emotional bonds with consumers

exchange4media Staff Nov 20, 2018 8:10 AM