E-commerce looks for an exciting H2’16 as festive season kicks in?blur=25

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy Sep 7, 2016 8:32 AM

With digital vernacular platforms, each part of the country gets shaped differently: Aditya Save?blur=25

In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base

Abhinn Shreshtha Jul 28, 2016 1:00 PM

New Year Resolutions of Industry honchos?blur=25

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff Jan 6, 2016 7:54 AM

Using new technologies for newer experiences?blur=25

Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands

Aditi Raval Sep 16, 2014 8:52 AM

DMTI launches post graduate program in digital marketing?blur=25

The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

exchange4media Staff Apr 2, 2014 9:03 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

Outdoor has gone way beyond billboards, but will continue to be relevant??blur=25

Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards

Twishy Mar 21, 2014 8:11 AM

"It's important that we don't label every non-urban geography as Tier II, III or IV"?blur=25

These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save

Abhinna Shreshtha Jan 2, 2014 8:25 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Treat digital like a traditional marketing channel: Experts?blur=25

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM