aditya-save
Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days
Sarmistha Neogy Sep 7, 2016 8:32 AM
In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base
Abhinn Shreshtha Jul 28, 2016 1:00 PM
Here are some promises industry honchos have made to themselves by way of New Year resolutions
exchange4media Staff Jan 6, 2016 7:54 AM
Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands
Aditi Raval Sep 16, 2014 8:52 AM
The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.
exchange4media Staff Apr 2, 2014 9:03 AM
Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards
Sonam Gulati Apr 1, 2014 8:19 AM
Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards
These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save
Abhinna Shreshtha Jan 2, 2014 8:25 AM
Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts
Gunjan Verma Sep 9, 2013 8:46 AM
Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium
Saloni Surti May 24, 2013 8:19 PM
