Bhargava will speak on leveraging Digital to create climate change revolution

exchange4media Staff 1 week ago

Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff 05-April-2019

DAN Consult boasts of clients such as Tata Unistore, UAE’s leading ecommerce platform, Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels to name a few

exchange4media Staff 09-May-2018

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

exchange4media Staff 28-July-2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Vivek Bhargava 01-July-2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas 06-March-2017

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff 02-March-2017

If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewing digital media as an integral part of their business model, as critical as conventional media if not more. Going digital to them wasn't an alternate universe any longer, it was one in which they wanted to take decisions, not their subordinates, writes Vivek Bhargava, CEO, DAN Performance Group

Vivek Bhargava 21-December-2016

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff 15-December-2016

The campaign attempts to increases awareness of two-wheeler insurance category in India

exchange4media Staff 26-October-2016

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

exchange4media Staff 23-September-2016

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha 17-August-2016

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff 26-November-2015

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.

exchange4media Staff 20-November-2015

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff 15-September-2015

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff 06-June-2015

Vivek Bhargava, CEO, iProspect Communicate 2 on why digital revenues will supersede conventional media revenues, how digital will move beyond marketing and the challenges that traditional agencies will face in the digital space

Vivek Bhargava 18-February-2015

iProspect Communicate 2 already handles search engine marketing and search engine optimisation domains for the life insurance company; the agency will handle AGEON Religare's new account from its Mumbai office

exchange4media Staff 03-February-2015

Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP)

exchange4media Staff 23-September-2014

The mandate includes SEM, SEO & social media for the premium, new-age brand

exchange4media Staff 17-September-2014