OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM

In this edition of ‘Beating All Odds’, Vivek Bhargava, CEO, DAN Performance Group, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 22, 2020 8:19 AM

Vivek Bhargava, Chief Executive Officer, DAN Performance Group, pays tribute to late Anurag Gupta, CEO, SVG Media

Vivek Bhargava Jul 30, 2019 8:18 AM

Bhargava will speak on leveraging Digital to create climate change revolution

exchange4media Staff Jun 13, 2019 1:50 PM

Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff Apr 5, 2019 1:16 PM

DAN Consult boasts of clients such as Tata Unistore, UAE’s leading ecommerce platform Noon.com, Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels to name a few

exchange4media Staff May 9, 2018 12:47 PM

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

exchange4media Staff Jul 28, 2017 7:37 AM

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Vivek Bhargava Jul 1, 2017 8:02 AM

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewing digital media as an integral part of their business model, as critical as conventional media if not more. Going digital to them wasn't an alternate universe any longer, it was one in which they wanted to take decisions, not their subordinates, writes Vivek Bhargava, CEO, DAN Performance Group

Vivek Bhargava Dec 21, 2016 8:30 AM

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff Dec 15, 2016 8:23 AM

The campaign attempts to increases awareness of two-wheeler insurance category in India

exchange4media Staff Oct 26, 2016 3:59 PM

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

exchange4media Staff Sep 23, 2016 1:16 PM

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.

exchange4media Staff Nov 20, 2015 5:03 PM

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff Sep 15, 2015 1:22 PM

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM