vivek-bhargava
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Vivek Bhargava, Chief Executive Officer, DAN Performance Group, pays tribute to late Anurag Gupta, CEO, SVG Media

Vivek Bhargava Jul 30, 2019 8:18 AM

Vivek Bhargava DAN

Bhargava will speak on leveraging Digital to create climate change revolution

exchange4media Staff Jun 13, 2019 1:50 PM

DAN Consult boasts of clients such as Tata Unistore, UAE’s leading ecommerce platform Noon.com, Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels to name a few

exchange4media Staff May 9, 2018 12:47 PM

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

exchange4media Staff Jul 28, 2017 7:37 AM

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Vivek Bhargava Jul 1, 2017 8:02 AM

Consumer behaviour has negatively impacted Search Engine Marketing

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

Guest Column: Why 2016 will be remembered as the year when digital media entered the big boys' club: Vivek Bhargava, DAN

If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewing digital media as an integral part of their business model, as critical as conventional media if not more. Going digital to them wasn't an alternate universe any longer, it was one in which they wanted to take decisions, not their subordinates, writes Vivek Bhargava, CEO, DAN Performance Group

Vivek Bhargava Dec 21, 2016 8:30 AM

Will Facebook's recent metric errors lead to clients rethinking third party audits?

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff Dec 15, 2016 8:23 AM

iProspect India creates digital video for ICICI Lombard

The campaign attempts to increases awareness of two-wheeler insurance category in India

exchange4media Staff Oct 26, 2016 3:59 PM

iProspect India bags seven new brands; fortifies talent and implements structural changes

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

exchange4media Staff Sep 23, 2016 1:16 PM

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha Aug 17, 2016 8:14 AM

What does Nielsen's DAR mean for Indian digital ecosystem?

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

iProspect Communicate 2 rebranded to iProspect India

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.

exchange4media Staff Nov 20, 2015 5:03 PM

iProspect named Agency of The Year at the 5th Asian Customer Engagement Forum

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff Sep 15, 2015 1:22 PM

IDMA 2015: Mapping the age of mobile advertising

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Guest Column: 2015: Digital shall become the client’s Dharma

Vivek Bhargava, CEO, iProspect Communicate 2 on why digital revenues will supersede conventional media revenues, how digital will move beyond marketing and the challenges that traditional agencies will face in the digital space

Vivek Bhargava Feb 18, 2015 8:45 AM

 iProspect Communicate 2 wins AEGON Religare's social media account

iProspect Communicate 2 already handles search engine marketing and search engine optimisation domains for the life insurance company; the agency will handle AGEON Religare's new account from its Mumbai office

exchange4media Staff Feb 3, 2015 4:03 PM

Myntra signs up iProspect Communicate 2 for Google Analytics Premium

Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP)

exchange4media Staff Sep 23, 2014 7:37 PM