vivek-bhargava
DAN Consult boasts of clients such as Tata Unistore, UAE’s leading ecommerce platform Noon.com, Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels to name a few
exchange4media Staff 09-May-2018
Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific
exchange4media Staff 28-July-2017
The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017
The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.
Venkata Susmita Biswas 06-March-2017
Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.
exchange4media Staff 02-March-2017
If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewing digital media as an integral part of their business model, as critical as conventional media if not more. Going digital to them wasn't an alternate universe any longer, it was one in which they wanted to take decisions, not their subordinates, writes Vivek Bhargava, CEO, DAN Performance Group
Vivek Bhargava 21-December-2016
The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again
exchange4media Staff 15-December-2016
The campaign attempts to increases awareness of two-wheeler insurance category in India
exchange4media Staff 26-October-2016
In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social
exchange4media Staff 23-September-2016
As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex
Abhinn Shreshtha 17-August-2016
The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say
exchange4media Staff 26-November-2015
The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.
exchange4media Staff 20-November-2015
The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal
exchange4media Staff 15-September-2015
At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising
exchange4media Staff 06-June-2015
Vivek Bhargava, CEO, iProspect Communicate 2 on why digital revenues will supersede conventional media revenues, how digital will move beyond marketing and the challenges that traditional agencies will face in the digital space
Vivek Bhargava 18-February-2015
iProspect Communicate 2 already handles search engine marketing and search engine optimisation domains for the life insurance company; the agency will handle AGEON Religare's new account from its Mumbai office
exchange4media Staff 03-February-2015
Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP)
exchange4media Staff 23-September-2014
The mandate includes SEM, SEO & social media for the premium, new-age brand
exchange4media Staff 17-September-2014
TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts
With 500 digital specialists and three digital specialist companies as part of the Digital Council, the aim is to provide comprehensive digital services in India
exchange4media Staff 30-June-2014
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