Date-wise News
Ad Club to conduct Ad Review in Gurgaon on Feb 28

The 2013 Creative Review, to be presented by Agnello Dias and Josy Paul, will kick of The Advertising Club’s 60th anniversary celebrations this year

exchange4media Staff Feb 11, 2014 6:12 PM

TV ratings guidelines case: Hearing to continue tomorrow

Today’s hearing saw Kantar Media place its point of view in the case. Tomorrow, the three respondents in the case – the Govt, TRAI & NBA – will present their points of view. Following this, the Court is expected to giving its ruling

Abid Hasan Feb 11, 2014 5:01 PM

Dr. Vishwanath of Interads Advertising passes away

Dr. Vishwanath's cremation is scheduled to take place at Lodhi Road at 3 pm today. The demise of this extremely talented professional is condoled

exchange4media Staff Feb 11, 2014 2:27 PM

Industry welcomes MIB move to remove cable monopoly

Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service

Abhinav Trivedi Feb 11, 2014 9:14 AM

"Our spends on digital medium are growing faster than on other mediums"

Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing

Abid Hasan Feb 11, 2014 9:11 AM

Bring back Hansa Research Group: Amit Ray

Today, we have all failed Roda Mehta, the vision with which she started this body. The MRUC has failed her. In my mind, she is still a legend, says the former Chairman of MRUC

exchange4media Staff Feb 11, 2014 8:58 AM

HC to decide on TAM's fate today amid concerns of ratings blackout

Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark

Abid Hasan Feb 11, 2014 8:41 AM

"Today, the most successful creative agencies are those that are open & collaborative"

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

Guest Column: Decoding the distinct DNA of South Indian news channels

In a bid to increase viewership, news channels down South offer content that goes beyond regular news. But how further away can news channels go from news in the race for numbers, asks Asianet News Network's C Shyamsundar

C Shyamsundar Feb 11, 2014 8:28 AM

There will be huge emphasis on revenues in 2014: Vijay Xavier

The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO

Deepa Balasubramanian Feb 11, 2014 8:13 AM

Will we see another photo finish at the 2014 OOH Awards?

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

exchange4media Staff Feb 11, 2014 8:05 AM

TRAI issues notification for streamlining distribution of TV channels

TRAI has today notified amendments to the existing regulatory framework with regard to distribution of TV channels from broadcasters to Distribution Platform Operators

exchange4media Staff Feb 11, 2014 7:49 AM

Varun Kohli joins ITV Network as COO and Revenue Head

Kohli in his leadership role will look after advertising sales, marketing & events, apart from related aspects. He moves in from TV18, where he was Senior Vice President

Annurag Batra Feb 11, 2014 7:47 AM

TV18 Q3 FY14 net jumps 177% on back of strong Ent & News performance

The media group has reported its highest ever EBITDA at Rs 77.5 cr, a growth of 61% YoY. Consolidated revenues were up 3% at Rs 525.5 cr; advertising revenues grew 3% YoY

exchange4media Staff Feb 11, 2014 7:45 AM

GroupM estimates 11.6% increase in AdEx in India in 2014

Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. Print medium shows a significant increase by 8.5%

exchange4media Staff Feb 11, 2014 7:43 AM