Will we see another photo finish at the 2014 OOH Awards?

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry

e4m by exchange4media Staff
Updated: Feb 11, 2014 8:05 AM
Will we see another photo finish at the 2014 OOH Awards?

The annual OOH Conference & Advertising Awards are set to be held in Gurgaon on March 20, 2014. Organised by exchange4media, the Awards are in its fourth year and the function serves to highlight some of the most pertinent issues facing the OOH industry, while honouring the best and brightest work seen in outdoor advertising in the previous year.

The 2013 edition of the awards saw a close race between Milestone Brandcom and DDB Mudra Max, with the former finally ending the night with just one more medal to its tally than DDB Mudra Max (http://www.exchange4media.com/ooh2013/winners2013.aspx).

Could we see a similar, exciting finish this year as well? The OOH Conference & Advertising Awards 2014 promises to be bigger and more spectacular, so start sending in your entries if you don’t want to miss the ride.

The last date for receiving entries is February 28, 2014.

The Awards will be given across seven broad themes, which are as follows:

1. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Innovative Use of Existing Medium
• Innovative Creation of a New Medium
• Best/ Innovative Brand Fit within Existing Media

2. Use of New Media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Most Innovative Use of Digital OOH Media
• Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
• Most Innovative Use of Moving Media

3. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.

• Best Outdoor Plan – Strategy
• Most Effective Outdoor Plan

4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

• Telecom Product & services
• Banking, Financial Services & Insurance
• Entertainment & Media
• Automobiles
• Consumer Durables
• Public Service/Corporate Social Responsibility
• Hospitality, Travel & Leisure
• Beverages & Food
• Retail advertising
• Corporates
• Others

5. Synergy
This award recognises outstanding effort on the part of an agency to take the core creative idea of the multi-media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.

6. Excellence Awards
To be awarded based on maximum awards accrued in the previous categories.

• OOH Campaign of the Year
• OOH Media Agency of the Year
• OOH Creative Agency of the Year
• OOH Advertiser of the Year

7. Popular Choice Awards
Only nominations, no entry sought

• OOH Media Owner of the Year
• OOH Person of the Year
• Lifetime Achievement of the year

Over 400 entries were received last year. Winners were decided across 28 categories spread over seven broad themes, including Innovation, Creativity, Synergy and Campaign Effectiveness. Nabendu Bhattacharyya, Founder and MD, Milestone Brandcom was declared ‘OOH Person of the Year’.

Click here (http://www.exchange4media.com/ooh2014/register.aspx) for further details and to send in your entries.

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