outdoor-advertising
JCDecaux MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

exchange4media Staff Aug 30, 2019 7:58 PM

JCDecaux Digital Pillars

The digital pillars have been installed at the baggage reclaim area at Domestic arrivals

exchange4media Staff Aug 30, 2019 7:15 PM

GOAFEST

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

Haresh Nayak

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

JuryFinal

The 9th edition of exchange4media group's NEONS Awards for outdoor advertising & digital signage will be held on March 8, 2019 at The Leela Ambience, Gurugram

exchange4media Staff Mar 1, 2019 8:13 AM

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff Sep 17, 2018 3:58 PM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes

exchange4media Staff Jul 24, 2018 2:38 PM

The campaign is inspired by the quintessential Mumbaikar – the one who is glamorous, yet price conscious.

exchange4media Staff Jun 30, 2018 8:54 AM

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan Mar 23, 2018 8:53 AM

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

exchange4media Staff Mar 22, 2018 8:55 AM

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

exchange4media Staff Jan 10, 2018 12:00 AM

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Shriranga Sudhakara Jun 5, 2017 8:07 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM