outdoor-advertising
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Pooja Manek, Creative and Founding Member, Talented Agency India, shares her experience of being part of the Outdoor Lions jury this year
Simran Sabherwal Jun 23, 2026 3:29 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
David has over two decades of experience across events, exhibitions and media businesses
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
Honouring the visionary entrepreneur who revolutionised outdoor advertising in India and continues to inspire with his unwavering commitment to excellence and innovation
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
Chehneet Kaur Dec 2, 2025 8:53 AM
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Pooja Yadav Nov 19, 2025 8:45 AM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
Anjana Naskar Jun 16, 2025 9:03 AM
Sources say that the civic body is now reviewing other long-standing structures across the city as part of a wider clean-up initiative
e4m Staff May 29, 2025 5:07 PM
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Chehneet Kaur Feb 10, 2025 8:47 AM
FMCG, automotive, e-commerce, real estate, and consumer electronics industries are making significant investments this holiday season, say industry experts
Chehneet Kaur Oct 11, 2024 9:08 AM
The campaign spanned across 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai
e4m Staff Sep 23, 2024 2:21 PM
State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations
Kanchan Srivastava Sep 12, 2024 3:06 PM
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
e4m Staff Jul 12, 2024 5:39 PM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts
Sonam Saini Jul 19, 2022 8:44 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Noel Dsouza Jan 6, 2021 8:46 AM
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today
exchange4media Staff Dec 8, 2020 2:53 PM
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
exchange4media Staff Nov 3, 2020 1:53 PM
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
exchange4media Staff Aug 21, 2020 11:43 AM
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
exchange4media Staff Mar 14, 2020 10:18 AM
Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space
Noel Dsouza Mar 4, 2020 7:45 AM
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
Noel Dsouza Mar 2, 2020 8:46 AM