Date-wise News
Guest Column: Are we ready for 140-character journalism?

With online journalism poised to catapult to a higher level, future journalists need to walk in tandem with evolving technology without compromising on the quality & concerns of good journalism, says veteran journalist Brij Khandelwal

Brij Khandelwal Sep 10, 2014 4:50 PM

9X Media launches 9XE, a bi-weekly show on Bollywood; extends it digitally

It is one of the first shows on the music channel with view to generating a constant viewership for the channel along with extensive digital presence

exchange4media Staff Sep 10, 2014 3:59 PM

Amagi undergoes revamp, emphasises on leadership position

From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting

exchange4media Staff Sep 10, 2014 3:02 PM

GroupM ESP ropes in OPPO India, Birla White as sponsors for Champions League T20 2014

OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014

exchange4media Staff Sep 10, 2014 2:01 PM

Rajdeep Sardesai launches own website; unveils new book on Elections

Rajdeep Sardesai has launched his website – Breaking News – which sports the tagline, ‘Credibility over Chaos’. He has also unveiled his new book ‘2014 – The Election that Changed India’, which will be released in November

exchange4media Staff Sep 10, 2014 1:37 PM

Linen Lintas appointed creative partner for CarDekho.com

Linen Lintas has unveiled a campaign showcasing vital attributes of the online auto player. The agency will work towards delivering creative and strategic insights & solutions to CarDekho.com

exchange4media Staff Sep 10, 2014 11:45 AM

CommonFloor took seven years to build the right foundation: Vinayak Warke

Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign

Deepa Balasubramanian Sep 10, 2014 8:19 AM

Video: Brands need to engage on social media, not just converse: Kanika Mittal

Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through social media

Ankur Singh Sep 10, 2014 8:15 AM

India TV announces the 2nd Edition of Salaam India Awards

Jury comprises the channel's Editor-in-Chief and Chairman Rajat Sharma, ace-shooter Rajyavardhan S Rathore and Dr Kiran Bedi among others

exchange4media Staff Sep 10, 2014 8:11 AM

Hero's new campaign takes tech obsession to heart

Conceptualised by L&K Saatchi & Saatchi, the campaign builds the technology credentials of Hero while aiming to establish it as an innovative company

exchange4media Staff Sep 10, 2014 8:09 AM

Radio ad inventories run full even before onset of festive season

It's a great start to the season of big spends for radio operators who are expecting a robust hike in ad revenues compared to last year

Abhinn Shreshtha Sep 10, 2014 8:07 AM

Seven viral marketing lessons from the ALS Ice Bucket Challenge

The seemingly irreverent and popular activity can teach marketers how to use influencers, exploit multiple platforms to engage audiences and yet keep things simple

exchange4media Staff Sep 10, 2014 8:05 AM

Combined power of Big Data and Social Analytics

Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar

Narinder Kumar Sep 10, 2014 8:02 AM

Kids genre undervalued? Advertisers, channels hold differing views

Despite being the third-most watched genre after Hindi GECs and Movies, it is grossly underpriced, say broadcasters. Marketers and media planners claim otherwise

Collin Furtado Sep 10, 2014 2:13 AM