Date-wise News
 GroupM's online carnival Grand Diwali Mela kicks off with a buzz?blur=25

Over 1,00,000 samples have already been taken up. 5 lakh mobile users have already visited the Mela

exchange4media Staff Oct 21, 2014 3:05 PM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 9:22 AM

Pepsi scores a homerun with # GharWaliDiwali?blur=25

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

Ankur Singh Oct 21, 2014 8:13 AM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 8:03 AM

 It's a Happy Diwali for Radio in the South as advertisers spend 20-25 per cent more this year?blur=25

As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience

Deepa Balasubramanian Oct 21, 2014 8:00 AM

Guest Column: Five tips for a successful Diwali digital marketing campaign?blur=25

While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza

Kaushal Sarda Oct 21, 2014 7:56 AM

Biggest challenge for a content company is to achieve scale: Sameer Nair?blur=25

Balaji's latest initiatives with sports entertainment and reality are steps towards creating new growth opportunities for the production house, says Nair, Group CEO

Collin Furtado Oct 21, 2014 7:53 AM

Greenlam woos Kolkata with Transit Medium innovations?blur=25

The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates

exchange4media Staff Oct 21, 2014 7:50 AM